Gold Quill Awards: Judging
Entries are composed of two parts: the work plan and the work sample. Entries are judged on technical excellence, creativity and innovation, effectiveness in identifying and responding to an organization’s or community’s needs, the delivery of measurable outcomes and the overall success of the project.
Judges score the above criteria on a scale from 1–7 and use a weighted calculation for the criteria depending on the division. After first-round judging, all entries scoring 5.25 and higher advance to second-tier judging. At the second tier, entries are judged again, separately, by different sets of judges. Any entry scoring 5.25–5.74 receives a Gold Quill Award of Merit. Entries scoring 5.75 and above receive a Gold Quill Award of Excellence.
Overall, an IABC Gold Quill Award winning project is one that:
- Demonstrates strategic thinking by setting clear objectives that support your business goals and show an understanding of your audience.
- Contributes value and measurable benefits to the organization with strategically creative, effective communication.
- Measures the outcome of the communication program to prove that it successfully achieved its stated goals.
Gold Quill Awards judges using the following evaluation forms based on division:
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