Gold Quill Awards: 2012 Winners
Congratulations to the 2012 IABC Gold Quill Award winners!
Division 1: Communication Management
CATEGORY 1: GOVERNMENT RELATIONS
There were no Category 1 winners this year.
CATEGORY 2: COMMUNITY RELATIONS
MERIT
U-Pass BC: How to Get Students Out Early
Tracy Bains
UBC, Campus and Community Planning
Vancouver, British Columbia
CATEGORY 3: CUSTOMER RELATIONS
MERIT
How Rogers Communications turned Its Harshest Critics into Brand Ambassadors
Mary Pretotto, Melanie Masson, Keith McArthur, Terrie Tweddle
Rogers Communications
Toronto
CATEGORY 5: MEDIA RELATIONS
MERIT
APCOR 'Real Cork Floors' Campagin
Sharon Hayward, James Loftus, Erin Bodley
DDB Public Relations, APCOR
Toronto
Best Conversation Ever
Lindsay Mattick-Davidson
Narrative, WIND Mobile
Toronto
Staying on Course Through a Storm
Raquel Maurier and Quinn Phillips
Faculty of Medicine & Dentistry, University of Alberta
Edmonton, Alberta
What Lies Beneath: Uncovering the Legacy of Environmental Lead in Residential St. John's
Martha D. Muzychka, ABC
Praxis Communications, LeadNL Biomonitoring Project
St. John's, Newfoundland
CATEGORY 6: MULTI-AUDIENCE COMMUNICATION
MERIT
Four Steps to Driving Employee Engagement Through a Powerful Internal Brand
Rodney Jordan and Emilie Scott
Coca-Cola Enterprises
London
Knowledge@ASB: Tailoring Business Intelligence for Audience Segments
Marie Kelly
Australian School of Business
Sydney
CATEGORY 7: MARKETING COMMUNICATION
MERIT
APCOR 'Real Cork Floors' Campagin
Sharon Hayward, James Loftus, Erin Bodley
DDB Public Relations, APCOR
Toronto
Bonnefield: Farmland for Farming
Lisa Courtney Lloyd
Bonnefield Financial
Ottawa, Ontario
Wood Buffalo Curbside Recycling Pilot Project
Regional Municipality of Wood Buffalo and The DAGNY Partnership
Edmonton, Alberta
CATEGORY 8: ISSUES MANAGEMENT & CRISIS COMMUNICATION
EXCELLENCE
Becton Property Group Pty Ltd - June 2011 Group Capital Restructure
Monika Lancucki
Becton Property Group
East Melbourne, Australia
CATEGORY 9: EMPLOYEE/MEMBER COMMUNICATION
EXCELLENCE
Are You Ready? Vancity Launches a New Intranet
Jane Nunnikhoven
Vancity
Vancouver, British Columbia
Beyond the Blue Can: Changing Perceptions of PepsiCo from the Inside Out with Employee Ambassadors
Sharon Phillips, Stephanie Peterson, Beth Porter; Tamara Snyder, Abigail Rethore
PepsiCo; Edelman
Chicago
Helping Employees Make Good Financial Decisions
The Smart Saving Team
Towers Watson, American Express
New York City
Iron Mountain - Keepers of the Trust
Mary Hettinger & Susan Corliss
Iron Mountain
Boston, MA
MERIT
ABCFP Seeks a Revenue Increase
Amanda J. Brittain, ABC
Association of BC Forest Professionals
Vancouver, British Columbia
Making Strides in Bosch Associate Health: The Half-a-Million Steps Challenge
Laurie Cosgrove & Lindsay Stortz
Robert Bosch LLC & Towers Watson
Chicago
RTI International Messaging Campaign
Public Relations & Corporate Communications
RTI International
Research Triangle Park, North Carolina
Stick It to the Flu
Dave Bourne
The Scarborough Hospital
Scarborough, Ontario
The Big Conversation
Mike Pounsford and Hilary Scarlett
TUI UK & Ireland
London
UPS My Choice
Kim Krebs and Julie Greenwell
UPS
Atlanta
Inspired to Care Campaign
APP Pharmaceuticals / Fresenius Kabi USA
Debra Lynn Ross, ABC
Schaumburg, IL
CATEGORY 10: HUMAN RESOURCES & BENEFITS COMMUNICATION
EXCELLENCE
Transocean's "Your Benefits Destination" HSA Campaign
Erin Packwood & Jamie Colvin
Transocean & SimplyConnect Consulting, LLC
Houston, Texas
MERIT
Apollo Group Benefits Enrollment Campaign
Joe H. Ricciardi, ABC
Apollo Group
Phoenix, Arizona
Creating a New Culture of Financial Health at American Express
The Smart Saving Team
Towers Watson, American Express
New York City
CATEGORY 11: STRATEGIC COMMUNICATION PROCESSES
EXCELLENCE
City of Kelowna Communications Audit & Departmental Organizational Review
Glenna Cross, ABC, MC & Elaine Dixson, ABC, MC
Cross Wise Communications & Key Concepts
Calgary, Alberta
MERIT
City of Mississauga: Communications Master Plan
Daniel Tisch, APR, Roanne Argyle, Sarbjit Kaur, Debra Chan, Ivana Di Millo, Sonja Banic
Argyle Communications, City of Mississauga
Toronto
Novo Nordisk Way Communications Program
Susan O'Connor, Lisa Centifanti-Gates, Lori Moore, Ambica Singh
Novo Nordisk
Princeton, New Jersey
CATEGORY 12: BRAND COMMUNICATION
EXCELLENCE
Remember Memorex? It’s Back and Streaming Live!
Padilla Speer Beardsley, Memorex
Minneapolis, Minnesota
Sveta vladar (The Ruler of the World)
Petra Muth Zupanc
Pristop d.o.o., Nova KBM d.d.
Ljubljana, Slovenia
CATEGORY 13: SPECIAL EVENTS
EXCELLENCE
Anglo American's Local Procurement and Enterprise Development Trade Fair
Ann Farndell
Anglo American
Johannesburg
The BIG Save, Ontario's Single Largest Blood Donor Clinic
Janet Wong
Canadian Blood Services
Toronto
Union Gas Centennial Celebration
Communications and Community Investment Team
Union Gas Limited
Chatham, Ontario
World’s Largest Mac & Cheese
Deveney Communication, RAS Associates
Cabot Creamery
New Orleans, Louisiana
MERIT
Capitec Bank Swapping Mall
Atmosphere Communications
Cape Town, South Africa
Humana’s 50th Anniversary Campaign
Humana’s 50th Anniversary Campaign team
Humana Inc.
Louisville, Kentucky
Itak Dzafest 2011.
Ula Spindler
Pristop d.o.o., Telekom Slovenije, d.d.
Ljubljana, Slovenia
Official “Ground Breaking” Launch for Ripley’s Aquarium of Canada
Daniel Tisch, APR, Roanne Argyle, Debra Chan, Misty Meeks, Sarbjit Kaur, Caroline De Silva, Carmela Antolino
Argyle Communications, Ripley Entertainment
Toronto
Red X-mas Party
Ula Spindler
Black Pony
Ljubljana, Slovenia
Subaru Brings Sexy Back To The AutoShow
Greg Vallentin and James Loftus
DDB Public Relations, Subaru Canada
Toronto
Virtuoso Gala 2010: A Sparkling Affair
Melissa Beilhartz, Ericka Greenham & Allison Stevenson
IABC London Location
London, Ontario
CATEGORY 14: SOCIAL RESPONSIBILITY
EXCELLENCE
A Farewell to Featherwagons
Beckie Jas, Brandon Koepke, Anna Larson, ABC; Halton Region Picture Book Committee, Creative Services
Halton Region
Oakville, Ontario
MERIT
(“Every Day Is Yours!”)
Sanofi Russia together with SPN Ogilvy
Moscow
Absorbent: A SpongeBob Exhibit in support of the Naked Heart Foundation
Vladimir Vinogradov
Pro-Vision Communications, Nickelodeon, Viacom International Media Networks (VIMN)
Moscow
Building a Chemtastic Community
Sujit Patil
Tata Chemicals
Mumbai
Donate Energy For Life!
Aleksander Salkic, Ziga Fišer
Petrol d.d., Ljubljana
Ljubljana, Slovenia
YOUR AD HERE Road Safety Contest
Kate A. Pasieka, ABC
ICBC, Insurance Corporation of British Columbia
Burnaby, British Columbia
CATEGORY 15: MULTILINGUAL COMMUNICATION
MERIT
Colgate Live Better Global Healthy Activity Challenge Campaign
Eiji Nakagawa, Marty Collins; Amy Breen, Scott Turner
Colgate-Palmolive; Mercer
New York City
CATEGORY 16 : ELECTRONIC AND DIGITAL COMMUNICATION - MANAGEMENT
MERIT
New Transit for Toronto: The Eglinton-Scarborough Crosstown
Daniel Tisch APR, Roanne Argyle, Misty Meeks, Taryn Wismer
Argyle Communications, Toronto Transit Commission
Toronto
Responsible Gambling training program
Social Responsibility and Corporate Communications
Atlantic Lottery
Moncton, New Brunswick
School A to Z Online School Community
Corporate Communication
NSW Department of Education and Communities
Sydney
SMART U Social Media Training
Sharon R. McIntosh
PepsiCo
Purchase, New York
CATEGORY 17: SOCIAL MEDIA
EXCELLENCE
Builiding a Community One Peeve at a Time
Robert Willis
TransLink
Burnaby, British Columbia
Kraft Foods DessertCentre.ca Festive Blogger Program
Jennifer Brown, Sandra D’Ambrosio, Jennifer Zed, Robyn Adelson
Edelman
Toronto
Remember Memorex? It’s Back and Streaming Live!
Padilla Speer Beardsley, Memorex
Minneapolis, Minnesota
MERIT
Idejnica – Brainstorming Place for Employees
Igor Medved
Medis, d.o.o.
Ljubljana, Slovenia
Division 2: Communication Skills
Category 18: ELECTRONIC AND DIGITAL COMMUNICATION - SKILLS
EXCELLENCE
SMART U Social Media Training
Sharon R. McIntosh
PepsiCo
Purchase, New York
MERIT
Intel GoMyBen Mobile
M. James, J. Moffett, M. Newgard, D. Kenedy, B. Wallace, G. Teague, J. Plumb, K. Wilbur, L. Worth
Intel Corporation and HB Design
Rio Rancho, New Mexico
Making it Click at ontarioshores.ca
Susan Nakhle, Maureen Patterson, Jennifer Bastarache, Krista Luxton
Ontario Shores Centre for Mental Health Sciences
Whitby, Ontario
CATEGORY 19: AUDIOVISUAL
EXCELLENCE
The Decision
Phoenix Group, SGI
Regina, Saskatchewan
MERIT
Five Feet of Fabulous Video
Canadian Partnership Against Cancer
AXS Biomedical Animation Studio
Toronto
Get a Grip on Winter Safety
Slips, Trips & Falls Team
Suncor Energy Inc
Fort McMurray, Alberta
Operation Rhino
Simon Edelman
Resolute Consulting,
Chicago Zoological Society
Chicago
CATEGORY 20: PUBLICATIONS
EXCELLENCE
TELUS 2010 Annual Report
Miriam Trottier,
Dianne Trach, ABC
TELUS Corporation
Edmonton, Alberta
CATEGORY 21: WRITING
EXCELLENCE
Unplugged: Electric Vehicle Realities vs. Expectations
Andrea Lekushoff & Bruce Geddes
Broad Reach Communications, Deloitte Touche Tohmatsu Limited
Toronto
We Are Here: The TransCanada Journey 1998–2010
Jennifer Wah, ABC, MC, Allan Jenkins, Heather Opseth, ABC, Shela Shapiro,
TransCanada Corporation, Forwords Communication, Inc.
North Vancouver, British Columbia
MERIT
NLMA Members Reject Government Contract Offer
Lynn Barter, ABC
Newfoundland & Labrador Medical Association
St. John's, Newfoundland
DIVISION 3: COMMUNICATION CREATIVE
CATEGORY 22: PUBLICATION DESIGN
MERIT
Gautrain History Book - From Dreams to Reality
Barbara Jensen
Gautrain Management Agency
Johannesburg
Great Minds Think Differently: President's Report 2011
Marketing and Communications Department
Memorial University of Newfoundland, Memorial University of Newfoundland
St. John's, Newfoundland
Newell Rubbermaid Code of Conduct and Ethics
Robyn Farmer, Lindsay Wilson, Jay Thomas, Elizabeth Lewis, Beth Sutton, Brian Christian, Diane Walters
Newell Rubbermaid, The Network
Norcross, Georgia
We Are Here: The TransCanada Journey 1998–2010
Brandon Brind, Matt Warburton, MGDC, Jennifer Wah, ABC, MC, Heather Opseth, ABC, Shela Shapiro
ImageStudio, Forwords Communication, TransCanada
Bowen Island, British Columbia
CATEGORY 23: OTHER GRAPHIC DESIGN
EXCELLENCE
“Experience the Spirit of Union College" Exhibit
Janet Denison
Vision Exhibits
Lincoln, Nebraska
MERIT
Get a Grip on Winter Safety
Slips, Trips & Falls Team
Suncor Energy Inc
Fort McMurray, Alberta
MERIT
Teamster-UPS Increasing Contributions Self-Mailer
Teamster - UPS
Prudential Retirement, Teamster-UPS National 401(k) Tax Deferred Savings Plan
Atlanta, GA
CATEGORY 24: INTERACTIVE MEDIA DESIGN
MERIT
T.Y. Lin International Group Website
Maribel Castillo, Pauline Lee, Pam Ching / Caroline Gouin, Kenn Fine, David Handlong, Josh Kelly, Mark Hoffmann
T.Y. Lin International / FINE Design Group
San Francisco
CATEGORY 26: PHOTOGRAPHY
MERIT
The White Cashmere Collection 2011: Fashion with Compassion
Deborah Weinstein
Strategic Objectives, Kruger Products
Toronto
CATEGORY 27: ADVERTISING (CONVENTIONAL MEDIA)
EXCELLENCE
The Decision
Phoenix Group, SGI
Regina, Saskatchewan
Student Division
CATEGORY 1: SOCIAL MEDIA/TECHNOLOGY
The Social Strategist Project
John D. Trybus
Georgetown University's Center for Social Impact Communication
Washington, D.C.
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