Gold Quill Awards: 2007 Winners
Congratulations to the 2007 IABC Gold Quill winners!
Division 1: Communication Management
Category: Community Relations
EXCELLENCE WINNER
10,000 Sleeping Bags for Pakistan
Tina Lazovic
Pristop
Slovenia
MERIT WINNER
Keep the Drive U.S.A.
S. Duchak, K. Nack, M. Prombo; K. Puspoki, M. Fraboni, M. Carpenter, A. Baker, M. Abel
The Allstate Foundation with Weber Shandwick
Chicago; Minneapolis, Minnesota
Category: Customer Relations
EXCELLENCE WINNER
Customer Experience—Phase I
Lane D. Stockbrugger
Farm Credit Canada
Regina, Saskatchewan
Category: Media Relations
EXCELLENCE WINNERS
Drive Away Hunger
Leanna Korevaar and Team FCC
Farm Credit Canada
Regina, Saskatchewan
Heineken Premium Light Launch
Manning, Selvage & Lee
New York City
Integrated Marketing Communications Plan
Jennifer Benito
Sacramento-Yolo Mosquito and Vector Control District
Elk Grove, California
JUVÉDERM™ Product Launch
Katie Eveland
Allergan Inc. with Chandler Chicco Agency
New York City
National Breast Cancer Awareness Month 2006
Susan G. Komen Breast Cancer Foundation
Weber Shandwick
Dallas, Texas
Prospecting the Future: Mining in Canada
Julie Rusciolelli, Felicia Shiu / Paul Hebert, Ryan Montpellier
MAVERICK Public Relations Inc. / MiHR
Toronto
RBC Woos Newcomers
L. Sadlowski, B. Rodeck—Corporate Communications/Cultural Markets Teams
RBC Financial Group
Toronto
Tetley Pure and Natural Green Tea
Deborah Weinstein, Tara McCarthy
Strategic Objectives
Toronto
The Saturn Challenge
Josh Cobden, Amy Davidson, Adam Moffat, Andrea Willemse, Olivia Yu
Environics Communications Inc.
Toronto
MERIT WINNERS
Lipton—Drink Better, Think Better
Samantha Allen
Pulse Communications & Unilever
Sydney, Australia
Mitos y Conceptos Erroneos sobre el Estrenimiento
Dulcolax
Boehringer Ingelheim Promeco, S.A. de C.V.
Mexico City
Tassimo Hot Beverage System
Judy Lewis, Mike Abbass
Strategic Objectives
Toronto
The MasterCard MasterIndex
Environics Communications for MasterCard Canada
Toronto
Category: Multi-Audience Communication
EXCELLENCE WINNER
A Canadian First: Cementing Listerine’s Position in the Oral Hygiene Routine
Liz Carson and Amy Laski
Environics Communications
Toronto
MERIT WINNERS
ATCO Gas Employees Doing Double Duty for Safety
Colleen Marie Wilson
ATCO Gas
Edmonton, Alberta
The Search for Kraft Hockeyville
Judy Lewis, Mike Abbass
Strategic Objectives
Toronto
Category: Marketing Communication
EXCELLENCE WINNER
Taking the Trans Out: U.S. Soybean Growers Deliver Healthy Options to the Food Industry
Diana Steeble, Lisa Kelly, Brie Baltzell and Adrienne Matthews
Publicis Consultants for the United Soybean Board
Seattle; St. Louis, Missouri
MERIT WINNERS
Ethisphere Magazine Launch Campaign
Cathy Planchard, ABC
Mindspace
Tempe, Arizona
Rejuvenating the Levitra Brand
Ida Young
Golin Harris
Hong Kong
Rolling Stones Campaign
Saskatchewan Gaming Corp. and The Phoenix Group
Regina, Saskatchewan
“Round 4 Call for Applications” Campaign
Melanie Wilkinson
Fenton Communications
Melbourne, Australia
The OneSource GreenSweep™ Program
Angela Gustafson and Cary Bainbridge
OneSource Services Inc.
Atlanta
Category: Issues Management and Crisis Communication
MERIT WINNER
Eskom Western Cape DSM Roll-out
Pieter Pretorius
Eskom
Johannesburg, South Africa
Category: Employee/Member Communication
EXCELLENCE WINNERS
All About a Healthier U Wellness Launch
Tracy Brantley
Brinker International, in partnership with PartnerComm Inc.
Dallas, Texas
Drive-Thru Optimization Drives Results
McDonald’s USA with dg&a
Chicago
Oil Sands: The Next Generation Sessions
Communications Team
Suncor Energy—Oil Sands
Fort McMurray, Alberta
The Road to Winning
Peter Tosches
Masterfoods USA
Hackettstown, New Jersey
The Source: Strategies and Solutions for Supply Chain Success
Debra Lynn Ross
Consorta Inc.
Schaumburg, Illinois
Universo Vale
Paulo Henrique Soares
CVRD—Companhia Vale do Rio Doce
Rio de Janeiro
Walk the Talk to Sustainable Growth: Blog Blast ’06
K. Benda, D. Culhane, O. Ashford, J. Longnion
The Coca-Cola Company with Burson-Marsteller and SagePath
Africa, Latin America, North America and Asia
MERIT WINNERS
Communicating Change: BCBSF Goes Live with Prime
Lindsay R. Thomas and Alyssa L. Locus
Blue Cross and Blue Shield of Florida
Jacksonville, Florida
Food Lion Associates Learn Their “Power over Power”
Food Lion LLC Corporate Communications Team and BizWrite Communications
Salisbury, North Carolina
HCA 2006 Hope Fund Campaign
PartnerComm Team
PartnerComm Inc./HCA
Arlington, Texas
i’Moto: Making Our Brand Personal
Kimberly A. Thomas
Motorola Inc.
Schaumburg, Illinois
Toronto Hydro Winter Safety Olympics
Tanya Bruckmueller
Toronto Hydro Corp.
Toronto
Category: Human Resources & Benefits Communication
EXCELLENCE WINNER
Transforming Funds and Mindsets—DB/DC Conversion
A. van der Spuy with L. Coetzee, A. Wingreen, R. Pilkington, D. Datnow
Nyani Communication with De Beers Pension Fund
South Africa
MERIT WINNERS
Great People, Great Choices Communications Campaign
David Slavney and Debbie Slappey with Mike Stoll and Theresa Monti
Mercer/Kroger
Cincinnati, Ohio
Healthy Pfizer Puerto Rico
Pfizer with Mercer Human Resource Consulting
New York City
Introducing a Consumer-Driven Health Benefits Program
Amy Hepworth and Virginia Aulin
Boise Cascade
Boise, Idaho
Introducing a New Benefits Program for GMAC ResCap
Christy Vaillant
Ampersand Communication
Minneapolis, Minnesota
LIVESMART: 2006 Healthcare Campaign
Susan D’Alexander
Motorola Inc.
Schaumburg, Illinois
Now, It's YourChoice!—WorkSafeBC
Christine A. Brooks APR, Shane Strachan, Sharon L’Ecluse, Larry Gregg
Mercer Human Resource Consulting and WorkSafeBC
Vancouver, British Columbia
SoCal Schools VEBA: Best Doctors Launch
Susan Stutzer Giesting
Towers Perrin
San Diego, California
Treat Yourself to Forest Financial Health Week
Kelly Abalos
JPMorgan Retirement Plan Services
Kansas City, Missouri
Category: Strategic Communication Processes
MERIT WINNER
The Customer Experience Index
Lane D. Stockbrugger
Farm Credit Canada
Regina, Saskatchewan
Category: Special Events - Internal or External
MERIT WINNERS
Consider the Possibilities
Jamie Warren
The Forté Marketing Group
Birmingham, Alabama
Keep the Drive U.S.A.
S. Duchak, K. Nack, M. Prombo; K. Puspoki, M. Fraboni, M. Carpenter, A. Baker, M. Abel
The Allstate Foundation with Weber Shandwick
Chicago; Minneapolis, Minnesota
Category: Economic, Social and Environmental Development
EXCELLENCE WINNERS
The Eco Experience
Laurie Gustafson, ABC
Minnesota Pollution Control Agency
St. Paul, Minnesota
“The Power of Choice” Campaign
Sam Patterson
Fenton Communications
Melbourne, Australia
Use Your Voice to Prevent Child Abuse
D. Tisch, K. Passmore, K. Thoms, A. Ballantyne, J. Graham
Argyle Communications
Toronto
MERIT WINNER
Communication Strategy with the Community
Guillermo De la Mora
Zimat Consultores
Mexico City
Category: Multilingual Communication
EXCELLENCE WINNER
Peel District School Board Micro-Websites in 25 Languages
Sylvia Link
Peel District School Board
Mississauga, Ontario
Category: Electronic and Digital Communication—Management
EXCELLENCE WINNER
CPA Student Recruitment Campaign
Louise De Sina
American Institute of Certified Public Accountants
New York City
MERIT WINNER
My IT News
N. Ratzlaff, J.Rose, J. Lacebal, R. Tubati, M. Nagel, M. Bohler, B.Weber
Cisco Systems Inc.
San Jose, California
Division 2: Communication Skills
Category: Electronic and Digital Communication—Skills
EXCELLENCE WINNERS
Baby Boot Camp Website
Ideawire Inc.
San Antonio, Texas
Capgroup.com
Corporate Communications
The Capital Group Companies
Los Angeles
teamVision
Nicholas Cartmell
TELUS
Burnaby, British Columbia
MERIT WINNERS
Abbott Week
Denise D. Ertell
Abbott
Abbott Park, Illinois
Choose Your News
Shelley Marsh and Jackie Coates
Foster’s Group Ltd.
Melbourne, Australia
McWeb
Letitia Yeung
McDonald’s Restaurants of Canada Limited
Toronto
Rotman School Web Site
Karen Christensen
Rotman School of Management
Toronto
We Turn It On—Constellation Energy 2005 Annual Report
Debra Beck
Constellation Energy
Baltimore, Maryland
Category: Audiovisual
EXCELLENCE WINNER
Forward: Living Life After Transplant
Tracy Kurschner
Weber Shandwick
Minneapolis, Minnesota
MERIT WINNERS
The World We Leave
Sarah Sisson and Vicki Black
The Coca-Cola Company and Mountain View Group
Atlanta
Uncommon Commentaries: The Blanton Museum of Art Audio Tour
Acoustiguide Inc.
The Blanton Museum of Art
New York City
Category: Publications
EXCELLENCE WINNERS
Forward: Living Life After Transplant
Tracy Kurschner
Weber Shandwick
Minneapolis, Minnesota
Mapping Our Future
Hilary McMeekin
Calgary Exhibition & Stampede
Calgary, Alberta
Play-By-Play Nuclear Refueling Newsletter
Glenn R. Troester
Nebraska Public Power District
Brownville, Nebraska
Rotman School of Management
Karen Christensen
Editor, Rotman Magazine
Toronto
TELUS 2005 Annual Report
Miriam Trottier and Dianne Trach, ABC
TELUS Corp.
Edmonton, Alberta
MERIT WINNERS
2006...We’re Growing in the Right Direction
Heather Prime, ABC
British Columbia Automobile Association
Burnaby, British Columbia
Hank Magazine
LMP Communications
Kaiser Permanente Labor Management Partnership
Oakland, California
Small Capital
Sophia Dower
Words’worth Publishing
Johannesburg, South Africa
Thrivent Magazine
Donna Mulder
Thrivent Financial for Lutherans
Minneapolis, Minnesota
USAA Magazine
Rhonda Crawford, ABC, and Sarah Plaster
USAA
San Antonio, Texas
Category: Writing
EXCELLENCE WINNER
Customer Experience—Phase I Employee Guide
Lane D. Stockbrugger
Farm Credit Canada
Regina, Saskatchewan
MERIT WINNERS
2007 Kellwood Enrollment Campaign
Elizabeth Lohmeyer
Buck Consultants
St. Louis, Missouri
Delphi Executive Summary
Jim McDermott
CSC’s P2 Communications Services
Falls Church, Virginia
We Turn It On—Constellation Energy 2005 Annual Report
Debra Beck
Constellation Energy
Baltimore, Maryland
Your Right to Light
Barry Dillon
Georgia Transmission Corp.
Atlanta
Division 3: Communication Creative
Category: Publication Design
MERIT WINNERS
Together We Can Prevail
Robert Zito
Bristol-Myers Squibb
New York City
USAA Magazine
Rhonda Crawford, ABC, Sarah Plaster and McMurry Inc.
USAA
San Antonio, Texas
Category: Other Graphic Design
EXCELLENCE WINNERS
2006 EDS Byron Nelson Championship Invitations
Lynne Hogan and Mitchell Watts
EDS Creative Services
Plano, Texas
CEA Adopts a New Logo
Kathy Frega and Susan Perl
Connecticut Education Association
Hartford, Connecticut
MERIT WINNER
2006 International Trading Calendar
A. Miesen, D. Hasili, M Roe, D. McGrath, J. Reese
JPMorgan Chase Treasury & Securities Services
New York City; Chicago; Dallas, Texas
Category: Interactive Media Design
EXCELLENCE WINNERS
Motorola Employee Portal (i’MOTO) Redesign, 2006
i'Moto Team
Motorola and Logical Design Solutions
Schaumburg, Illinois, and Morristown, New Jersey
Rotman School Web Site
Karen Christensen
Rotman School of Management
Toronto
MERIT WINNER
Stop Bullying Now! Web Site
Widmeyer Communications, U.S. Department of Health and Human Services
Washington, D.C.
Category: Outdoor/3-D
EXCELLENCE WINNER
Launch of New Branding Ad Campaign
Mara Benjamin
J. Paul Getty Trust
Los Angeles
MERIT WINNER
Reindeer Rest Area
Michelle K. Hanson
Fairway Outdoor Advertising
Raleigh, North Carolina
Category: Advertising (Conventional Media)
EXCELLENCE WINNERS
CounterAttack
Cora Celine Foerstner
Insurance Corporation of British Columbia
North Vancouver, British Columbia
Guarantees for the if in life
Sheldon H. Savitz
MetLife
New York City
Levitra and the Power of Dramics
Ida Young
Golin Harris
Hong Kong
Lots of Ways Social Responsibility Campaign
Revolve
Nova Scotia Liquor Corp.
Halifax, Nova Scotia
Together We Can Prevail
Robert Zito
Bristol-Myers Squibb
New York City
MERIT WINNER
The One Advertising Campaign
Booz Allen Hamilton
McLean, Virginia
Student Division
Category: Writing
A New Paradigm for Crisis Management
Richard M. Jennings, Graduate Student
Lindenwood University
St. Charles, Missouri
Category: Communication Campaigns
New Faces of an Ancient People Powwow, 2006
Megan K. Collins, Joanna Lehnert
The Pennsylvania State University
State College, Pennsylvania
The Shaun Bruce Toronto Mayoral Campaign
Daniella Cross and the Shaun Bruce for Mayor Campaign Team
University of Guelph-Humber
Toronto
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