About
Innovation in Corporate Communication
and Social Media Summit
Engaging stakeholders in the new social economy
20 April 2012
The Conference Center at
Blue Cross Blue Shield of Florida
4800 Deerwood Campus Parkway
Jacksonville, Florida
Virtual summit available. See below.
Why This Conference?
Whether you call it Web 2.0 or the social Web, the new social economy is changing corporate communication in every way. Social media is all about communities, collatoration, crowdsourcing, and user-generated content. It is a place where business reputations are defined by customer opinions, press is delivered by independent bloggers, and product development and insight are driven by customers.
Join the experts at the IABC Corporate Communication and Social Media Summit at The Conference Center at BlueCross BlueShield of Florida. This summit will help you develop highly effective internal and external social media strategies.
You will gain valuable insights and learn how to:
- Demonstrate the business case for social media investment through ROI and other key supporting data
- Develop a clear social media strategy and integrate it with your overall communication strategy
- Describe the IT implications of social media use
- Take small, initial successes and scale them to create significant results for the entire enterprise
- Create consistent customer experiences and interactions
- Employ an effective social media management framework
- Adopt effective social media governance policies to ensure legal compliance.
Leading corporate communication executives, consultants, and authors will share the latest advances in social media and show you how to harness those best practices for your corporate communications.
Who should attend:
If you are responsible for corporate communication, public relations, human resources, social media, marketing or organizational effectiveness, join us as we reveal the latest Web 2.0 strategies, techniques and measurement tools.
Virtual Summit
If you can’t be in Jacksonville this April, participate as a "Virtual Attendee" and get the following:
- Front seat access to unparalleled ideas and practical insights from today's top social media communication leaders
- seven education sessions with recognized experts
- Opportunity to ask questions of the speakers during the live conference
- Handouts for each session
- Unlimited on-demand viewing of all keynote presentations and breakout session for 90 days following the event.
Additional Opportunities
The Social Media Virtual Summit is designed for individual use. For more information on company-wide licenses and multiple viewer options, please contact us.
Virtual Summit Frequently Asked Questions
Q: How do I view the webcast?
A: After confirmation of purchase, you will receive an initial instructional email to the address provided. A supplemental reminder email will be sent as we approach the live event date with instructions and a link to the webcast. You can log in at the time of the live event, using the password provided in the email. Upon logging in, you may view the webcast from your computer screen.
Q: Do I need to have a certain media player to view the webcast?
A: No. A test link and customer support contact information will be provided.
Q: Can I download the presentation handouts to my computer?
A: Yes. The handouts will be available from the speakers who have chosen to share them as soon as they are provided by the speaker. Please be aware that speakers often do not provide slides until they arrive at the event site. We will make them available as they are received.
Q: Will the webcast be available after the live summit?
A: Yes, the webcast will be available for 90 days after the event.
Q: Can I purchase the webcast after the event? If so, what is the cost?
A: Yes. You may register and view the webcast after the event. Fees are:
Members= U.S.$599
Non-members=U.S.$799
Q: How many people can view the webcast at one time?
A: The webcast is for individual use only. If you would like to share the webcast with a large group, please contact us to learn more about video conference opportunities.
Q: Is the cancellation policy different for the webcast?
A: Yes, a request for refund is available as long as the event link has not been sent, typically 48 hours before the first session. An 80 percent refund of your paid registration is available before the event link is emailed. Refunds will not be granted after the event link is sent. No exceptions will be made. No refunds will be granted for cancellations received for no-shows. All cancellations and/or substitution requests must be made in writing to IABC by email to conference@iabc.com.
Credit card payments must be refunded to the card originally used to pay the registration fee. All refunds will be made after the conclusion of the event.
Substitutions may be made at any time, with written confirmation from the person registered. Non-member substitutes must pay the balance of a non-member registration if replacing a member.
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