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Innovation in Corporate Communication and Social Media Summit

Engaging stakeholders in the new social economy














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20 April 2012
The Conference Center at
Blue Cross Blue Shield of Florida
4800 Deerwood Campus Parkway
Jacksonville, Florida

Virtual option-see below

Download a summit flyer

Why This Conference?

Whether you call it Web 2.0 or the social Web, the new social economy is changing corporate communication in every way. Social media is all about communities, collatoration, crowdsourcing, and user-generated content. It is a place where business reputations are defined by customer opinions, press is delivered by independent bloggers, and product development and insight are driven by customers.

Join the experts at the IABC Corporate Communication and Social Media Summit at The Conference Center at Blue Cross Blue Shield of Florida. This summit will help you develop highly effective internal and external social media strategies.

You will gain valuable insights and learn how to:

  • Demonstrate the business case for social media investment through ROI and other key supporting data
  • Develop a clear social media strategy and integrate it with your overall communication strategy
  • Describe the IT implications of social media use
  • Take small, initial successes and scale them to create significant results for the entire enterprise
  • Create consistent customer experiences and interactions
  • Employ an effective social media management framework
  • Adopt effective social media governance policies to ensure legal compliance.

Leading corporate communication executives, consultants, and authors will share the latest advances in social media and show you how to harness those best practices for your corporate communications.

Who should attend:
If you are responsible for corporate communication, public relations, human resources, social media, marketing or organizational effectiveness, join us as we reveal the latest Web 2.0 strategies, techniques and measurement tools.


If you can’t be in Jacksonville this Spring, participate as a "Virtual Attendee" and get the following:

-Front seat access to unparalleled ideas and practical insights from today's top crisis and issues communication leaders
-8 education sessions with recognized experts
-Opportunity to ask questions of the speakers during the live conference
-Handouts for each session
-Unlimited on-demand viewing of all presentations for six months following the event

Additional Opportunities
Social Media virtual summit is designed for individual use. For more information on company-wide licenses and multiple viewer options, please contact us.

Virtual Summit Frequently Asked Questions

Q: How do I view the webcast?
A: After confirmation of purchase, you will receive an initial instructional email to the address provided. A supplemental reminder email will be sent within 72 hours of the event date with instructions and a link to the webcast. You can log in at the time of the live event, using the username and password provided in the email. Upon logging in, you may view and listen to the webcast from your computer screen.

Q: Do I need to have a certain media player to view the webcast?
A: No. A test link and customer support contact information will be provided.

Q: Can I download the slides/PowerPoint presentations to my computer?
A: Yes. The slides will be available from the speakers who have chosen to share them (TBD.)

Q: Will the webcast be available after the live summit?
A: Yes, the webcast will be available for unlimited viewing for sixty days following the event.

Q: How many people can view the webcast at one time?
A: The webcast is for individual use only. If you would like to share the webcast with a large group, please contact us to learn more about video conference opportunities.

Q: Is the cancellation policy different for the webcast than for the live event?
A: Yes, A request for refund is available as long as the event link has not been sent (Typically 48 hours before the first session) An 80 percent refund of your paid registration is available before the event link is emailed. Refunds will not be granted after the event link is sent. No exceptions will be made. No refunds will be granted for cancellations received for no-shows. All cancellations and/or substitution requests must be made in writing to IABC by email to conference@iabc.com.


IABC Education Department

Hosted by:

Florida Blue

Sponsored by:

Visible Technologies