Strategic Communication Management
Program Overview and Audience
Have you recently been promoted into management—or would you like to be? Do you now find you have to manage more people and resources (internal and external)? Are you being asked to demonstrate business value or show the “ROI” of your decisions?
The certificate in Strategic Communication Management is designed for communication professionals with 5–10 years of experience who are moving into management roles. The topics covered are immediately relevant to your career, providing concepts and skills necessary for you to:
- Manage projects and teams more effectively
- Build coalitions
- Pitch and show value for communication projects and infrastructures
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Program Schedule
The courses are two-week online sessions that begin on a Wednesday and end on a Tuesday, with a two-day setup/welcome and wrap-up. The courses are scheduled consecutively to allow you to earn your certificate in a timely fashion.
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Seminar Descriptions
Strategic Planning
Acquire a deeper understanding of strategy concepts and learn to develop a strategic plan that creates alignment with organizational priorities and cultivates influence with senior leadership.
Change Management
Execute change efforts effectively and you’re a hero—but most often, change efforts are complex, messy and affected by cultural forces. This course examines concepts, models, roles and best practices concerning implementing change initiatives.
Designing and Modeling Communication Infrastructures
Learn how to conduct an information systems analysis, and become the architect of a coherent and vibrant system of rules (policies, procedures and standards) and tools (technologies and vehicles).
ROI and Beyond: Demonstrating the Value of Communication Systems
Today more than ever, professionals in communication, training, and performance consulting are challenged to prove their value. While many practitioners are beginning to calculate the actual and potential ROI of their projects, this measurement technique is just the beginning. Communication and learning systems have ongoing strategic value as intangible assets and a competitive advantage to organizations.
Managing Projects with In-House and Outsourced Teams
Develop skills in writing and using RFPs, budgeting, scheduling, coordinating responsibilities and using collaboration technologies to bring successful projects in on time and within budget.
Leadership and Coalition Building
Leading means more than managing. In this session, you’ll develop new ways to leverage your strengths and preferences, to build effective teams and to manage upwards. You’ll apply these new ideas to an actual workplace situation and get feedback from your fellow learners.
Evaluating Emerging Technologies
Learn what’s hot and what’s not even on the radar screen, and how to assess if and how you should adopt a new technology.
Needs Analysis and Performance Consulting
Move beyond being a creative producer to a consultant who identifies and closes business performance gaps, using a set of analytical methods and a wide variety of solutions.
Building an Engaged Workplace: Creating a Great Place to Work
Without an engaged workforce, that bottom line is more difficult to achieve. You’ll explore what engagement means and how organizations can create workplaces where employees are committed to helping achieve the goals of the organization.
Managing Across Generations
How do you manage across generations who have vastly different life experiences, work values and communication preferences? You’ll learn how leading organizations attract, train, communicate with and motivate youngsters, accommodate the needs of experienced elders and capture the knowledge of the quickly retiring Baby Boomers.
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