Building Strong Foundations: Guidelines for Chartering IABC Chapters
Our Purpose
- To increase the success rate of new chapters by building strong foundations before granting charters. Success will be defined as sustained growth in chapter membership, funds and/or services.
- To support the leaders who are building the chapter.
- To shorten new chapter development cycles, bringing the chapter to a position of strength in two years.
- To bring consistency to the chapter formation process, reducing the risk of failure, leader frustration and the potential drain on IABC and regional resources (time and money).
- To increase IABC success by building strong chapters all around the world.
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The Process
There will be three phases of growth for a new chapter:
Step One: Identify a potential new chapter
- Criterion: Checklist must be completed
- Number of members: At least 10
- Time frame: Indefinite
Step Two: Developmental chapter status
- Criterion: Checklist must be completed
- Number of members: At least 15 by completion
- Time frame: Within two years
Step Three: Charter as a chapter affiliated with IABC
- Time frame: Upon successful completion of the developmental chapter checklist (step two) and approval by the regional board and the IABC executive board
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Step One: Identify a Potential New Chapter
Number of members: At least 10
Time frame: Indefinite
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Step Two: Developmental Chapter Status
Number of members: At least 15 by completion
Time frame: Successful completion of the Step Two checklist or two years, whichever is longer
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Step Three: Charter as a Chapter Affiliated with IABC
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IABC Chapter Marketing Plan
The following guidelines will help you outline your chapter’s marketing plan.
Statement of purpose for the chapter:
- Refer to IABC and regional mission statements.
List of target audiences for potential new members:
- Use company names, other professional organization rosters, business directories, Chamber of Commerce lists, the local phone book, etc.
List of target audiences for promotion efforts:
- Local media, regional and international publications, university communication and journalism departments, etc.
Brief summary of other communication organizations with which we compete and/or with which we can form alliances:
- How long have they been established?
- Do services overlap?
- Is membership older or younger? more or less experienced?
- Is the group growing?
- How often do they meet?
- What are they doing that we want to emulate or avoid?
- Can we promote to their members?
The elements of our communication program:
- Newsletter? Web site? Fax?
- How often?
- To whom (member / non-member)?
- Separate meeting promotions? News releases? Other?
The elements of our professional development program:
- Monthly meeting? Additional seminars?
- Multi-level events for different experience levels?
- Accreditation focus? Awards program? Special events?
- Location and time the same or variable?
- Timetable for implementing various segments?
The elements of our membership recruitment program:
- Recruiting goals set?
- Steps in the recruiting process?
- Supporting materials received from headquarters?
- How do we ensure personal contact? When do we follow up?
- Introduce new members / potential members at meetings? Treat them to lunch? Ask them to volunteer?
Our pricing policy:
- Which areas are profit centers? Which break even? Which are investments in future chapter health that may operate at a loss?
- Do we have an underwriting policy (when to accept, how to recognize)? Do we include underwriting and in-kind contributions in budget planning?
- Where will most revenue come from? Are our revenue expectations realistic?
- Will expected revenue support planned activities? What will we do to ensure funding?
A basic budget:
- We have projected revenue and expenses, by program / project.
- Do we have a policy about approving unbudgeted expenditures before they happen?
- Did every board member help develop the budget for their areas of responsibility and know what is in the budget and what is not?
- Do we need more revenue? How will we raise it?
- Do we have a policy to guide future investment decisions?
- Does the budget include support for leader development?
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