education

2011 PRIME Research and IABC Global Strategic Communication and Measurement Conference

ABout THIS CONFERENCE

The world’s leading communicators will meet in New York this November to engage in one of the most important discussions this year.

The topic? Making the business case for corporate communication and public relations.

Despite the increased visibility and scope of corporate communication and public relations, demonstrating a clear return on investment continues to be a challenge for many business communicators.

But there is good news. A small group of leading global communicators will share their expertise for making the business case for corporate communication and public relations during this two-day conference.

Unique among conferences of this type, the Global Strategic Communication and Measurement Conference is specifically designed for senior communicators and emphasizes international perspectives on creating ROI in corporate communications and PR.

Featuring senior global communication and public relations executives from organizations like PepsiCo (USA), IBM (USA), Pfizer (USA), Audi (Germany), CEMEX (Mexico), and more, the conference brings together top communication and PR professionals for thought provoking interactions:

Learn from award winning case studies
Interact with leaders in business communications
Walk away with best practices in research, measurement and evaluation

Continuing education units will be provided to qualifying participants through the University College of Syracuse University.

Pre-conference workshop location

2 November
Syracuse University Lubin House, Upper East Side, Manhattan

The conference kicks off with a half-day pre-conference workshop on 2 November. An Introduction to Public Relations Research, Measurement and Evaluation: Proving Value and Improving Performance will be held at Syracuse University’s Lubin House, a landmark townhouse on the Upper East Side reflecting New York’s Golden Age of elegance. The session will be followed by a complimentary wine and cheese reception.

Conference location

3-4 November
The New York Yale Club, midtown Manhattan

In depth discussion and interaction with senior communicators and researchers will take place at the exclusive Yale Club in midtown Manhattan.

This event is conducted in partnership with PRIME Research:

A communications and public relations research innovator, PRIME Research’s locations in the USA, Brazil, Uruguay, UK, Germany, Switzerland, India and China serve clients in 35 countries.

With fifteen industry practice areas as well as a complete array of award-winning corporate communication research services including traditional and social media monitoring, research, evaluation and consulting, PRIME leverages its marketing and corporate communications expertise to help clients build brands and reputations. For more information about PRIME, visit www.prime-research.com.

IABC and PRIME are honored that Syracuse University's Newhouse School is the academic partner for this event.

Syracuse/Newhouse is one of the few schools in the country to offer public relations education on the undergraduate, graduate, doctoral and, most recently, executive levels including the executive Master's degree in Communications Management. This Master's program is an advanced, interdisciplinary curriculum in public relations and communications, business and leadership, that many industry leaders call "the gold standard." For more information on this award-winning program that attracts experienced professionals from around the world. 315.443.3368.

Download the Conference flyer

Continuing education units

Continuing education units will be provided to qualifying participants through the University College of Syracuse University.