2012 IABC and PRIME Research Global Strategic Communication and Measurement Conference
Pre-conference Workshop
12 November, 7:30-11:30 a.m.
Conference
12 November, 11:30 a.m.-5:15 p.m.
13 November, 7 a.m.-5 p.m.
The Yale Club of New York City
50 Vanderbilt Avenue
New York, New York 10018 USA
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ABout THIS CONFERENCE
A global audience of leading corporate communicators and researchers are meeting in New York this 12-13 November to engage in one of the most important discussions this year: making the business case for public relations.
Unique among conferences of this type, the Global Strategic Communication and Measurement Conference is specifically designed for senior communicators and emphasizes international perspectives on how to drive value, improve performance and generate a positive return on PR investment. Hear from the communicators themselves how some of the world’s most admired companies and brands deliver positive business outcomes through strategic communication and PR.
- Learn from award winning case studies from global companies like Master Card and Walmart.
- Interact with the recognized leaders in business communications from around the world.
- Walk away with the latest insights and best practices in research, measurement and evaluation.
Syracuse University’s Newhouse School is the academic partner for this event. The conference kicks off the morning of 12 November with a half-day pre-conference workshop followed that afternoon and the next day with in-depth sessions and presentations at the exclusive New York Yale Club in midtown Manhattan.
Continuing education units will be provided to qualifying participants through the University College of Syracuse University.
Pre-conference workshop
12 November
An Introduction to Public Relations Research, Measurement and Evaluation: Proving Value and Improving Performance
Proving the value of public relations continues to be among PR’s greatest challenges. At the same time, PR professionals must confront the challenge of delivering positive business outcomes while doing more for less and with less. In this session, participants will learn the basics of research but, more importantly, how to go “beyond the numbers” to refocus attention from “why measure” to “how to apply research, measurement and evaluation” for the purposes of enabling better business decision-making; generating a positive return-on-PR-investment; and improving performance over time, versus competitors and in light of best-practice.
Conference location
12-13 November
The New York Yale Club, midtown Manhattan
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