publications

Communication World (CW)

Learn about best practices and get insights from today's brightest thought leaders in Communication World, IABC's award-winning member magazine.

	Real Value When it comes to measurement, astonishingly little attention gets paid to what matters most. by Caroline Kealey
	A Measure of Influence Author and social media expert Philip Sheldrake explains what influence means in today’s complex communication world. interview by Jessica Burnette-Lemon
	The Standard for Social Media Industrywide initiatives help communicators assess program value. by Pauline Draper-Watts

Special report: Europe
	Ready, Set, Manage How stakeholder mapping is proving critical to successful crisis management. by Caroline Sapriel
	Still in the Mix The cupboard may be bare, but creative communicators are devising their own recipes. by Stephen Welch
	Make It Personal Storytelling helps employees connect with their companies’ CSR initiatives. by Stefania Romenti, Grazia Murtarelli, Laura Illia, Ph.D., Belén Rodríguez-Cánovas and Craig E. Carroll, Ph.D.