IABC - International Association of Business CommunicatorsBe Heard HomeJoin IABCSite MapContact Us
 


publications

Communication World (CW)

Learn about best practices and get insights from today's brightest thought leaders in Communication World, IABC's award-winning member magazine.

In this Issue

Real Value

Real Value
When it comes to measurement, astonishingly little attention gets paid to what matters most.
by Caroline Kealey

A Measure of Influence

A Measure of Influence
Author and social media expert Philip Sheldrake explains what influence means in today’s complex communication world.
interview by Jessica Burnette-Lemon

The Standard for Social Media

The Standard for Social Media
Industrywide initiatives help communicators assess program value.
by Pauline Draper-Watts


Special report: Europe

Ready, Set, Manage

Ready, Set, Manage
How stakeholder mapping is proving critical to successful crisis management.
by Caroline Sapriel

Still in the Mix

Still in the Mix
The cupboard may be bare, but creative communicators are devising their own recipes.
by Stephen Welch

Make It Personal

Make It Personal
Storytelling helps employees connect with their companies’ CSR initiatives.
by Stefania Romenti, Grazia Murtarelli, Laura Illia, Ph.D., Belén Rodríguez-Cánovas and Craig E. Carroll, Ph.D.

In the Next Issue of CW Magazine

  • Mobilizing Your Marketing: Integrating mobile into your mix

CW Online

January/February 2013 Issue