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Communication World (CW)

Learn about best practices and get insights from today's brightest thought leaders in Communication World, IABC's award-winning member magazine that's now digital.

In this issue


Using Gamification for Communication

Using Gamification to Improve Communication
No gamification initiative will get off the ground without employee buy-in. You can ensure maximum participation by showing employees what's in it for them.
by Tony Ventrice

5 questions to ask about gamification

5 Questions to Ask to Build an Effective Gamification Strategy
Getting started with gamification is no different from any other project. First, you need to gather information by answering these five fundamental questions.
by Mario Herger

5 myths of gamification

5 Myths About Gamification
Does gamification really work? Can its success be measured? In short: yes. Here are just a few common myths about the use of gamification for business, and the facts that bust them.
by Jill Havely and Brennan McCarthy


Also in this issue

Shel Holtz, ABC, IABC Fellow, on getting your content into your audience's news feeds and Bruce Burtch on how to sustain ongoing cause marketing relationships.

In the next issue of CW Magazine

  • The art of visual content

CW Online

September 2014 Issue