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Communication World (CW)

Learn about best practices and get insights from today's brightest thought leaders in Communication World, IABC's award-winning member magazine that's now digital.

In this issue


Strategic communication planning

Strategic Communication Planning: Why the basics matter more than ever
While each step in the communication planning process is important, some basic steps get left out more than others.
by Nick Durutta, ABC

social media communication planning

Does Your Communication Plan Pass the Social Media Test?
To make sure your communication plan is relevant in the era of the "connected consumer," ask yourself whether it meets these five criteria.
by Matt Tidwell

current flexible plans

Keeping Communication Plans Current, Focused and Flexible
CW asks Suzanne Henry, CEO of Four Leaf Communications, about the elements of today's communication plans and offers tips for how to ensure your plan gets implemented.
by Amanda Aiello Beck


Also in this issue

Two sides of a crisis: Caroline Sapriel on on stakeholder mapping and scenario planning before a crisis strikes and Martha Muzychka, ABC, on rebuilding your reputation after a disaster happens.

In the next issue of CW Magazine

  • Gamification: Fun and games can be serious business

CW Online

August 2014 Issue