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Communication World (CW)

Learn current best practices and get insights from today’s brightest thought leaders in Communication World, IABC’s award-winning member magazine.


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CW "Personality" Questionnaire

Communication World (CW), the magazine of the International Association of Business Communicators, is always looking for entries for its popular “Personality” column. The purpose of the column is to get better acquainted with business professionals involved in communication management and to have a bit of fun in the process. We are looking for candid answers to the questions below that will help us develop an intriguing personality profile. We are not looking for watered-down “corporate-speak,” but for honest, sincere replies. Because we publish only six issues per year, we cannot guarantee that your submission will be printed. The most compelling responses will have the best chance of being included in the magazine.

Please answer the following questions with the first response that comes to mind. Please make sure that the total word count for the entry is a minimum of 600 words.

  1. Name, position, company, company location, and contact info (phone/e-mail)
  2. What historical figure do you most identify with and why?
  3. Which word or phrase do you think is overused right now?
  4. How would you explain your profession to a child?
  5. What did you have to learn the hard way?
  6. What do you sing or hum when you’re alone?
  7. What talent would you most like to have?
  8. If you could choose another profession, what would it be?
  9. What movie character would you like to portray and why?
  10. Is there a book that changed your perspective on life?
  11. What’s the best reward for a job well done?
  12. What is your personal motto?

Please e-mail or fax your response to CW's associate editor, Jessica Burnette-Lemon, at or +1 415.544.4747. Thank you!