publications

Communication World (CW)

Learn current best practices and get insights from today’s brightest thought leaders in Communication World, IABC’s award-winning member magazine.

In this Issue

May/June 2005 Issue

Is Responsibility on the Menu?

By Felipe B. Alfonso and Prakhar Sharma
Globalization, the explosion of information technology, advances in the biological sciences, and the growth of democracy and diversity can be considered among the positive developments in our world today. But poverty, environmental crises, epidemics like AIDS, and terrorism are also part of today’s world. Both the positive and negative aspects of globalization reflect the breathtaking increase in global interdependence. Corporate social responsibility has been proposed as a way to respond to some of these issues, but to be effective, it needs to be led from the top and involve all levels of an organization.

How to Shine in the Media Spotlight

By Karen Friedman
You’ve probably seen them on television—interviewees who always seem to deliver a quick quip, an interesting anecdote or an important fact that makes you stop and take notice. They seem natural, conversational, energetic and unrehearsed. They engage you as soon as they speak. Chances are, these savvy spokespeople have benefited from good media training.

Understanding Media Analysis

By Carolyne Van Der Meer
According to author Bill Fox, “a lot of what we know is because of the media…. So measuring our impact there makes sense.” But how do individuals trying to communicate messages measure whether those messages are being received and understood as they intended once they are distributed through the media? More than just clippings, media analysis provides insight into how your message is getting across. Case studies show that it can also help generate incremental revenue, as well as reduce marketing and other costs.

Special Section: Communication World’s Voices

As IABC celebrates its 35th anniversary, we asked longtime members for their thoughts on the past, present and future of the communication profession, and of IABC. Look inside this special section to learn what they believe the future holds for our ever-evolving industry.