publications

Communication World (CW)

Learn current best practices and get insights from today’s brightest thought leaders in Communication World, IABC’s award-winning member magazine.

In this Issue

With His Eyes on the Prize

By Natasha Spring
For Mark Hurd, the former NCR Corp. CEO who’s now at the helm of Hewlett-Packard, the focus is on helping HP’s stakeholders understand the relationship between the mission and the results.

The Ethics of Not Answering

By Eric Bergman, ABC, APR, MC
It’s common practice these days to train corporate spokespeople to ignore reporters’ questions. But is this practice ethical, according to the codes set forth by professional associations like IABC?

Creating Translation-Ready Marketing Documents

By Catherine Deschamps-Potter and Scott Bahr
While distributing marketing materials beyond a company’s home borders can help build brand awareness and increase profits, having those materials translated into various languages can be frustrating. Translation typically occurs at the end of the production process, and with deadlines looming, time and patience are often in short supply. Problems may crop up at the most inopportune times, so plan ahead to avoid problems.

Managing Your Organization’s Collective Voice

By John Frievalds
Verbal identity refers to the accumulated collection of words and phrases that defines the business culture of a global organization. Marketing slogans, advertisements and trademarks are part of a company’s verbal identity. But there’s more to it than that. When properly managed, it can help your organization be better understood not only by your own employees, but also by your customers, wherever they are in the world.

Abuzz with Activity

By Jennifer Wah
At IABC’s annual International Conference in June in Washington, D.C., 1,388 communicators from around the world gathered to better understand the trends and issues facing them. The nearly 100 presenters did not disappoint, stimulating a shared learning environment in which participants were both challenged and validated.

Speaking Out

Prior to the 2005 International Conference, CW Executive Editor Natasha Spring posed a series of questions to IABC’s incoming executive board. Here, board members offer their thoughts on the state of the association, challenges and opportunities, as well as their vision for the future. In addition, CW features interviews with both incoming IABC Chair Warren Bickford, ABC, and IABC Research Foundation Chair Paul Sanchez, ABC.