publications

Communication World (CW)

Learn current best practices and get insights from today’s brightest thought leaders in Communication World, IABC’s award-winning member magazine.

In this Issue

Putting People First

By Natasha Spring
The IABC/Europe and Middle East EXCEL Award recognizes contributions to business communication by an organizational leader, usually a CEO, who is not an IABC member. These contributions include initiating, directing, supporting or sustaining outstanding and effective communication programs. For 2005, the award went to John O’Neill, CEO of the Dublin-based insurance company AXA Ireland.

Communicating in the World of Web 2.0

By Shel Holtz
According to Intelliseek, consumers today are 50 percent more likely to be influenced by content posted on the Internet by other customers and individuals than by traditional advertising. We have entered the era of consumer-generated media. Given the tools available today, anybody can publish or produce near-professional audio and video, then distribute it to audiences eager to hear or see it. The world is quickly becoming a massive set of conversations. Business success in this world requires more adeptness at participating in the conversation than in delivering the message. Welcome to the world of Web 2.0.

The Impact of Blogging: Real or Imagined?

By Natasha Spring and William Briggs, Ed.D.
Microsoft's technical evangelist Robert Scoble met recently with CW Executive Editor Natasha Spring and frequent CW contributor William Briggs to set the record straight on blogs, their impact on the media, whether companies have anything to fear from this new communication medium, and the release of his new book, Naked Conversations.

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Monitoring the Blogosphere

By Paul Miller
Companies big and small are either already blogging or considering it, citing reams of information about how this new communication tool is expanding the connection companies have with their customers, their employees, even the media. But does everyone really do it, and does it make sense for you?

Think Before You Send

By Ray Zambroski
Shakespeare wrote, “Discretion is the better part of valor,” and that’s no less true today than it was 400 years ago. Whether you are protecting unannounced corporate earnings or the details of your CEO’s personal life, confidentiality is vital to your business and your reputation, and maintaining it can prevent a host of problems, ranging from embarrassment to a lawsuit.