Measurement Resource List
To help practitioners demonstrate the value of communication,
CW has compiled an online listing of organizations that
offer products, programs, services, research and other
tools related to communication measurement.
The Measurement Resource List may not be comprehensive,
and inclusion does not indicate an endorsement by IABC.
To recommend additions to the list, contact cwmagazine@iabc.com.
The following companies offer measurement-related services,
products, seminars and resources for communication professionals:
Beaupre & Co., Public Relations
One Harbour Place
Portsmouth, NH 03801
+1 603.436.6690
info@beaupre.com
www.beaupre.com
Beaupre & Co. is a public relations firm focused
on the technology industry, whose services encompass
research, action/planning, communication and evaluation.
Biz360
115 East 5th Ave.
San Mateo, CA 94401
+1 650.373.3310
bizinfo@biz360.com
www.biz360.com
Biz360 developed Market 360, a measurement application
that aggregates and analyzes all media information about
a company.
Carma
1023 15th St., NW, Seventh Floor
Washington, DC 20005
+1 202.842.1818
info@carma.com
www.carma.com
Carma is an industry-leading pioneer in media analysis
and PR evaluation.
Cymfony
One Gateway Center, Suite 910
Newton, MA 02458
+1 617.630.9114
www.cymfony.com
Cymfony is an award-winning business intelligence software
and services company, providing media and brand measurement
analytics to leading corporations throughout the world.
DataDriven MarCom Inc.
213 West Institute Place, Suite 507
Chicago, IL 60610
+1 312.640.0144
merry@datadrivenmarcom.com
www.datadrivenmarcom.com
DataDriven MarCom is a web database tool designed for
B2B communicators to determine the ROI of communications
and to help them allocate their budget to increase the
effectiveness of their marketing communications.
Delahaye Medialink Worldwide
800 Connecticut Ave., 1st Floor, West Wing
Norwalk, CT 06854
800.227.7409
info@delahaye.com
www.delahaye.com
Delahaye Medialink Worldwide provides a broad a range
of research services to help clients generate and demonstrate
a positive return on their public relations investments.
Echo
330 Madison Ave., 6th Floor, Suite 927
New York, NY 10017
+1 646.495.5416
www.echoresearch.com/echo_chamber
Echo hosts a series of lunchtime events at which clients
have shared views, heartaches and triumphs on communication
research and brainstormed issues dealing with reputation
measurement, PR evaluation and organisational change.
Gibbs & Soell Inc. Public Relations
600 Third Ave., Sixth Floor
New York, NY 10016
+1 212.697.2600
cmallozzi@gibbs-soell.com
www.gibbs-soell.com
Gibbs & Soell Public Relations conducts performance
measurement to ensure the success of PR and communication
programs.
GuideStar Communications
305 E. 86th. St.
New York, NY 10028
+1 212.426.2333
info@guidestarco.com
www.guidestarco.com
Formed in 1987and specializing in relationship
research, GuideStar is a full-service customer
and employee satisfaction research firm with an integrated
e-Survey Service Bureau providing quick, low-cost e-surveys
achieving robust response rates averaging 30 to 85 percent.
i to i research co.
1022 New York Ave.
Cape May, NJ 08204
+1 609.884.8740
bruce.jeffries-fox@itoitracker.com
www.itoitracker.com
With the i to i tracker-a research-based tool to measure
the effectiveness of communication by evaluating the
impact and influence of each part of the media spectrum-i
to i research looks at each communications discipline
and its contribution severally and collectively.
Joe Williams Communications Inc.
300 S.E. Fourth St.
P.O. Box 924
Bartlesville, OK 74005
800-833-5946
staff@jwcom.com
www.jwcom.com
Joe Williams Communications performs communications
research.
Justice & Young Inc.
6925 Valley Ave., Suite 200
Cincinnati, OH 45244
+1 513.388.4706
emilie@jypublicrelations.com
www.jypublicrelations.com
Justice & Young combines strategic marketing, advertising,
e-commerce and public relations to provide clients with
full-circle marketing-compelling communication that
drives core objectives.
KD Paine & Partners
Shankhassick Farm
51 Durham Point Road
Durham, NH 03824
+1 603.868.1550
kdpaine@kdpaine.com
www.measuresofsuccess.com
KD Paine & Partners is a comprehensive, one-stop
resource for the measurement of public relations and
marketing campaigns.
Ketchum
1285 Ave. of the Americas, Fourth Floor
New York, NY 10019
+1 646.935.3900
david.rockland@ketchum.com
www.ketchum.com
Ketchum Global Research Network offers clients a core group of research professionals for all phases of the public relations process, from planning and program development to tracking and evaluation. Among the group’s innovative research products for measuring and evaluating PR effectiveness are Ketchum ROI Lab, Ketchum Corporate Brand Builder and Ketchum Communications Benchmark Study.
L.C. Williams & Associates, LLC
150 North Michigan Ave., Suite 3800
Chicago, IL 60601
800.837.7123
info@lcwa.com
www.lcwa.com
Using public opinion surveys, focus groups, assessments
of employee, member and customer satisfaction, market
studies, communications audits, and readership studies,
L.C. Williams & Associates’ research division gathers
and understands data to help corporations, associations
and government organizations develop and measure effective
public relations, marketing and communications.
Manning Selvage & Lee
1675 Broadway
New York, NY 10019
+1 212.468.3013
lou.capozzi@mslpr.com
www.mslpr.com
Manning Selvage & Lee is a public relations firm
with expertise in measurement, marketing, communication
and more.
MASS Strategic Communications Inc.
First Floor, 87-97 Regent St.
Chippendale, NSW 2008 Australia
+61 53 072 949 494
info@masscom.com.au
www.masscom.com
MASS Strategic Communications is an independent communication
research and consulting group whose Communication Consulting
Unit provides specialist consulting and training in
planning research and evaluation for PR and corporate
communication.
Mediatrack
1 Northumberland Avenue
Trafalgar Square
London WC2N 5BW
+44 (0)20 7430 0699
evaluate@mediatrack.com
www.mediatrack.com
Mediatrack offers a wide range of measurement and research programs to deliver better business results in all stakeholder communications.
Metrica
Unit G, 25 Copperfield St.
London SE1 0EN
+44 (0) 20 7922 1670
info@metrica.net
www.metrica.net
Metrica is an international media analysis, media evaluation,
PR planning and market research consultancy.
Millward Brown Precis
Naperville, IL 60563-1355
+1 630.955.8689
pauline.draper@us.
535 East Diehl Road, 4th Floormbprecis.com
www.mbprecis.com
Millward Brown Precis is a leading worldwide supplier
of media content analysis, offering integrated measurement,
benchmarking and more.
MORI
MORI House
79-81 Borough Road
London SE1 1FY
+44 (0)20 7347 3000
mori@mori.com
www.mori.com
The largest independently owned market research company
in the United Kingdom, MORI provides a full range of
quantitative and qualitative research services and specialises
in both private and public sector research.
Ogilvy Public Relations Worldwide
909 Third Ave.
New York, NY 10022
+1 212.880.5200
jeffrey.leopold@ogilvypr.com
www.ogilvypr.com
The Ogilvy PR Measurement Toolkit is a state-of-the-art,
fully customized measurement and evaluation system that
matches client objectives with the most appropriate
measurement and evaluation system.
PR Pundit
P2, Hauz Khas
New Delhi 110016 India
+91 11 26560415, 26562349
archana.j@prpundit.com
www.prpundit.com/index.htm
PR Pundit is a public relations company offering an
exhaustive range of services to meet strategic communication
needs.
PRSleuth
+1 206.575.3740
info@prsleuth.com
www.prsleuth.com
PRSleuth measures the effect of a public relations campaign-or
an individual piece of PR-on web site traffic.
PRTrak
10500 Northwest Freeway, Ste. 110
Houston, TX 77092
800.846.5831
angie@prtrak.com
www.prtrak.com
PRTrak is a do-it-yourself, web-based program that provides
users with calculated audience and media-value data.
Ruder Finn
301 E. 57th St.
New York, NY 10022
+1 212.593.6400
rfnewyork@ruderfinn.com
www.ruderfinn.com
The Ruder Finn Measurement & Integration Model offers
a flexible and cost-effective method to measure the
effectiveness and impact of PR initiatives, while providing
a framework to integrate and measure the efforts of
an organization’s sales, marketing and PR functions.
Sinickas Communications, Inc.
24100 El Toro Road, Suite D-325
Laguna Woods, CA 92637-3129
+1 714.277.4130
angela@sinicom.com
www.sinicom.com
Sinickas Communications develops communication programs
that are measurably effective by diagnosing how well
current systems are working and developing practical
solutions to get needed results.
Slattery Communications Limited
Cranford House,
Montrose
Donnybrook
Dublin 4
Ireland
+353 1 661 4055
susan.meade@scomms.ie
www.slatterycommunications.ie
Slattery Communications provides communication audits.
twisurveys
6108 Boundary Drive
East Surrey, BC V3X 2C5 Canada
+1 604.838.3351
ryan@twisurveys.com
www.twisurveys.com
Twisurveys measures employee attitudes, behavior and
goals, delivering the knowledge to develop and implement
strategies to enhance an organization’s health and employees’
commitment to corporate success.
Waggener Edstrom
225 108th Avenue NE, Suite 700
Bellevue, WA 98004-5737
+1 425.638.7000
newbiz@wagged.com
www.wagged.com
Waggener Edstrom is a public relations firm specializing
in measurement, research, communications and more.
Walter K. Lindenmann, Ph.D.
lindenmann@cstone.net
Walter K. Lindenmann is an independent consultant, specializing
in public relations research, measurement and evaluation
services.
Watson Wyatt Worldwide
345 California St., Ste. 1400
San Francisco, CA 94104
+1 415.733.4100
jacques.leger@watsonwyatt.com
www.watsonwyatt.com
Combining strong creative skills, technical expertise
in HR issues and solid research on employee attitudes,
Watson Wyatt Worldwide helps employers get the most
out of their investment in people, programs and systems.
Vocus Inc.
4296 Forbes Blvd.
Lanham, MD 20706
+1 301.459.2590
info@vocus.com
www.vocus.com
Vocus Public Relations 3.0 comprehensive PR automation
software offers analytics to measure the effectiveness
of PR programs as well as news and project management,
media monitoring and more.
Vollmer
808 Travis, Suite 501
Houston, TX 77002-5706
+1 713.970.2100
www.vollmerpr.com
Vollmer is a public relations communications management
firm offering PR services including the Vollmer Measurement
Model, communications audits, industry analyst relations
and more.
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The following books are all related to the topic of
communication measurement:
Balanced Scorecard Step-by-Step for Government
and Nonprofit Agencies
Paul R. Niven, Steven V. Mann
John Wiley & Sons
June 2003
471423289
This book identifies the opportunities and helps eliminate
the obstacles of bringing the popular and proven Balanced
Scorecard approach to public and nonprofit organizations.
Bottom-Line Organization Development: Improving
Human Performance
Merrill Ander-son
Butterworth-Heinemann
September 2003
750674857
The book explains the five steps in the OD value process
- diagnosis, design, deployment, evaluation and reflection
- along with three case studies that take readers through
the process of applying bottom-line OD to three types
of strategic change initiatives: executive coaching,
organizational capability and knowledge management.
Communication Research Primer
Joey Reagan, Ph.D.
IABC
2002
Manual investigates how to develop research questions,
research designs, qualitative and quantitative data
gathering techniques, select a sample, deal with data
and apply results.
Communication Research, Measurement, and Evaluation
Louis C. Williams, Jr.
IABC
2003
IABC’s definitive guide to communication measurement.
Discusses how prove the value of your communication
efforts to your organization’s leadership, gain a better
understanding of your audience and use your findings
to plan successful programs.
Corporate Valuation
Jakob Tolleryd Frykman
Financial Times/Prentice Hall Books
March 2003
0273661612
Corporate Valuation offers practical insight into the
most universal issues in corporate valuation, tackling
the most commonly used valuation methods in a quick,
easy, yet comprehensive way, using a step-by-step running
case study.
Intangible Assets and Communication
Hanno Roberts, Ph.D., Peggy Simcic Bronn, Ph.D., Karl
Joachim Breunig
IABC
2003
This report explores the links between communication
and intangible assets (including human capital, relationship
capital, and structural capital).
Marketing ROI: How to Plan, Measure, and Optimize
Strategies for Profit
James Lens-kold
McGraw-Hill
August 2003
71413634
Marketing ROI shows marketing pros at every level how
to use ROI and other financial metrics to support their
strategic decision making.
Measuring Organizational Trust
Pamela Shockley-Zalabak, Ph.D., Kathleen Ellis, Ph.D.
and Ruggero Cesaria
IABC
2000
Developed from a database of 4,000 employees in eight
countries, Measuring Organizational Trust provides both
the latest research findings on organizational trust
and a new measurement tool for assessing trust within
your own organization.
Measuring Sustainability: Learning by Doing
Simon Bell, Stephen Morse
Earthscan Publications, Ltd.
March 2003
1853838438
Measuring Sustainability presents valuable practical
advice on how to develop measurements that will work
in real-life development contexts.
Performance Management: Finding the Missing
Pieces (to Close the Intelligence Gap)
Gary Cokins
John Wiley & Sons
February 2004
471576905
This book shows how performance management can integrate
analytical tools and how it aids corporations to “actively”
manage change.
Strategy Maps: Converting Intangible Assets
into Tangible Outcomes
Robert S. Kaplan, David P. Norton
Harvard Business School Publishing
February 2004
1591391342
Using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool—the “strategy map”—that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible.
Technologies and Methodologies for Evaluating
Information Technology in Business
Charles K. Davis
Idea Group Publishing
April 2003
1931777489
This academic analysis covers IT evaluation strategies
for measuring its impact on individuals, organizations
and small, mid-size and large businesses.
The EVA Challenge: Implementing Value-Added
Change in an Organization
Joel M. Stern, John S. Shiely
John Wiley & Sons
December 2003
047147889X
In The EVA Challenge, authors Stern, Shiely, and Ross outline how to implement EVA at all stages—including strategy development, organizational design, training, and incentive compensation.
Transforming Corporate Performance: Measuring
and Managing the Drivers of Business Success
Michael A. Milgate
Greenwood Publishing Group
December 2003
1567205305
Drawing on the experiences of companies leading the
field in performance measurement, Milgate pinpoints
the significant developments that will drive performance
measurement into the millennium.
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