Sponsor CW Bulletin
What is CW Bulletin?
CW Bulletin was launched in January 2003 as an online supplement to Communication World magazine. A benefit of IABC membership, this monthly e-mail newsletter features timely articles that examine current trends in communication and offer helpful hints and how-to advice. The Bulletin also features case studies, industry news, and regular columns on business writing, photography and operating your own business.
See the latest issue, or go to our archives for past issues.
What’s special about CW Bulletin?
- CW Bulletin is ranked among the top IABC member benefits according to a recent survey. Here’s what members had to say:
- “I enjoy CW Bulletin and usually read it the minute I see it in my e-mail. I frequently bookmark articles and apply the information in my work.”
- “I like the easy navigation of CW Bulletin, the timeliness and relevance. The articles are always useful and interesting to me.”
- “I think it’s an excellent publication that always offers interesting articles, whether they be technical or strategic.”
- “I consider this a great benefit. I find many of the topics directly applicable to my day-to-day duties.”
- —2006 readership survey
- CW Bulletin provides a high-profile platform for sponsorship partners who seek to reach an influential niche audience of communication professionals. In a recent readership survey, 86 percent of members reported that they are principal purchasers or decision makers, or have influence on purchasing decisions.
What are the advantages of sponsoring CW Bulletin?
- Through CW Bulletin, organizations can reach one of the largest available pools of professional business communicators worldwide.
- More than 85 percent of IABC members have unlimited access to senior management and are among their organization’s key decision makers.
- The Bulletin is the fastest and easiest way to reach IABC’s 15,000 members.
- Placement includes links to up to two articles or case studies from the sponsor.
- A box with the sponsor logo and links to articles is featured prominently at the top of the publication, alongside editorial content. See an example of placement.
- Companies that sponsor multiple issues are eligible for discounts on print ads in CW magazine.
What topics will CW Bulletin be covering in 2008?
January—Structuring a communication department
February—Online reputation management
March—Work/life balance
April—Cross-cultural media relations
May—Employee communication
June—PR basics
July—Knowledge retention
August—Measurement
September—Nonprofit communication
October—Boosting creativity
November—Marketing
December—Mentoring
What is the price of sponsorship?
Various sponsorship packages are available, including the following:
One issue – US$4,500
Three issues – US$3,500 per issue
Six issues – US$3,000 per issue
Twelve issues – US$2,500 per issue
Technical requirements
The sponsor logo should be in GIF or JPG format, and the dimensions should be no larger than:
Width: 220 pixels
Height: 150 pixels
Sponsors can also include a paragraph of 65 words or less. The text can include up to two links to white papers, case studies, web sites or e-mail addresses.
To sponsor an issue, contact Marie Coppola at
or +1 415.544.4720.
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