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CW Bulletin

CW Bulletin is the e-newsletter supplement to CW magazine. Sent each month to all members, every issue of CW Bulletin presents articles, case studies and additional resources on timely topics in communication.

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Greener Pastures: Job Hunting, Web Style

by Joe Dysart

As with many things Web, job-hunting on the Internet has brought new meaning to the phrase "level playing field." Currently, there are literally thousands of "jobs boards" - or Web sites tracking new job openings - in cyberspace these days, which together represent a potential career jumpstart that is far ahead of the traditional newspaper advertisements.

Generally, using such boards is easy. Simply plug in the job variables you're seeking - such as title, location, salary and the like - click "enter," and the boards will instantly return links to every job they track that meets your criteria. On the biggest jobs boards, that can often mean hundreds of offerings.

You'll also find that using the Web means it's just as easy to search for a job across the street - as it is to search across the planet. Plus, you'll discover extremely sophisticated "search agents" at the most cutting edge of jobs boards, which can search for jobs fitting your personal criteria, and email you anytime a new match pops up.

One easy place to start is the "Big Boards," or mega jobs-tracking sites that regularly offer hundreds of thousands of openings in nearly every field imaginable, plus sophisticated extras. More often than not, the Big Boards enable you to do detailed searches that sometimes employ a dozen or more search criteria. These boards also generally enable you to "save" searches for the kind of job you want, for use on a repeat visit.

Almost all of these sites have search agents that can be programmed with a few keypunches to email you word of new job postings with the features you're seeking. And you'll also find all sorts of supplemental support systems on the Big Boards, such as chat rooms, bulletin boards, breaking employment news and the like. The downside here is that the competition for offerings can be extremely fierce, since the boards are so popular.

Fortunately there are also a great number of relatively small, industry-specific job boards on the Web. The advantage of these boards is that fewer people are surfing there as compared to the Big Boards that appeal to nearly every job description. So the competition for jobs offered there is less intense. The downside: job listings here are not always updated as often, and the search tools are often less sophisticated.

If you've exhausted the Big Boards and communication industry boards, you may also want to check out your local city and regional jobs boards. These boards are generally not as sophisticated as the global site, but the competition is less intense. TexasJobs, for example, offers a career classifieds section, as does LondonJobsGuide and Hong Kong Jobs. To find regional jobs where you live, enter key-phrases like "(your region) jobs directory" in search engines like Yahoo! and Google.

Communications industry veterans may also want to consider using a "Web anonymizer" before they begin making jobs search and posting their resumes all over cyber-creation - especially if they are using a company computer. Such online services are designed to prevent a company's computer systems from tracking where you're surfing on the Web, where you may be posting your resume, and who you may be emailing you a job offer.

Top service providers in this area include Anonymizer.com, Idzap.com, Megaproxy and SafeWeb.com. They start at about US$ 29/year.

Joe Dysart is an Internet speaker and business consultant based in Thousand Oaks, CA. Voice: +1 (850) 379-3673. Email: joe@joedysart.com. Web: www.joedysart.com.