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CW Bulletin

CW Bulletin is the e-newsletter supplement to CW magazine. Sent each month to all members, every issue of CW Bulletin presents articles, case studies and additional resources on timely topics in communication.

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Industry News


Either Lead, Follow or Get Out of the Way

Executives indicate a need for improvement in leadership abilities amongst peers, according to a survey conducted by Accountemps. More than 36 percent of respondents rate executive performance as merely "fair" while only 12 percent rate executive performances as "excellent." Rita Steel, director of Western operations at Accountemps, recommends, "New managers should develop a clearly defined vision for their department and communicate it to the team." Steel also suggests providing meaningful responsibilities to employees and producing the necessary resources that will help instill employee confidence in leadership abilities.
Source: Accountemps, link to: http://www.accountemps.com/PressRoom

CFOs Want Greater Role in Managing Human Capital

A new study shows that despite substantial corporate spending of 36 percent in the area of human capital- including pay, benefits, training - financial executives report only a 16 percent return on this huge investment. According to the study conducted by Mercer Human Resource Consulting, half of the financial executives surveyed report that investors are beginning to ask about human capital issues. Results indicate that the changing role of the CFO in managing human capital demands a corresponding change in the relationship between the corporate function and HR functions. Financial executives report a desire to be more involved in human capital decisions Respondents also state that HR technology is less effective in quantifying the company's return on human capital investments.
Source: Mercer Human Resources Consulting, link to http://mercerhr.com/pressrelease/details.jhtml;jsessionid=YA2S14WD0SQJ4AAJAADQOCA?idContent=1082835


Workers Have Negative Emotional Connections to Their Work Experience

More than half of employees surveyed report having a negative feeling regarding their workplace, while a third report "intensely negative" emotions, according to a study conducted by Towers Perrin and Gang & Gang. The study indicates that negative emotions about work relate to higher turnover rates and contribute to workplace dissatisfaction that can reduce productivity and performance. Negate sentiments are attributed to excessive workloads, concerns about management's ability to lead a company successfully, anxiety about the future, lack of challenges and an insufficient recognition for the level of contributions provided. Respondents also identified ideal workplace feelings such as having a sense of self-worth, rewards, recognition for contributions and evidence that these contribution lead to business successes.
Source: Towers Perrin, link to: http://www.towers.com/towers_news/press_room/press_room_frame_towers.asp?target=../news/press_top_stories.htm


Economic Downturn, Scandals Give CEOs Appreciation for Internal Communications Function

37 percent of CEO communication is now focused on face-to-face time with employees, according to study by PRWeek and Burson-Marsteller. 61 percent of CEOs report that they are spending more time on internal communication functions than a year ago. 66 percent of respondents report to have a greater appreciation for corporate communication. The weakening economy, corporate scandals and increased scrutiny all contribute to the vital role that communication plays in maintaining and supporting a company's reputation. Christopher Komisarjevsky, president and CEO of Burson-Marteller, states, "the CEO must spend more time talking to the corporation about values and behaviors that are a part of the brand."
Source: Burson-Marsteller, link to http://www.bm.com/newsroom/pressdec2002.html