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CW Bulletin

CW Bulletin is the e-newsletter supplement to CW magazine. Sent each month to all members, every issue of CW Bulletin presents articles, case studies and additional resources on timely topics in communication.

top.gif CW Bulletin

THE INGREDIENTS OF LEADERSHIP:
Finding the Personal Power for Moving People and Organizations Into the Future

By James E. Lukaszewski, ABC, APR, Fellow PRSA


The question every leader asks is, "How can I effectively move the organization forward in some way everyday?" When loyalty is at a premium and markets and workplaces seem so unstable, what is the force that brings focus and forward momentum?

There are crucial behaviors important people, successful executives, and true leaders use to move processes and people forward. These behaviors are the key ingredients of leadership. The more of these ingredients leaders take to heart, teach, and expect of others, the more power they will have to achieve their objectives.

These behaviors or ingredients are simple, sensible, positive, sincere, and very doable. You could call them the Be-attitudes of Leadership because, you see, they start with "be," and they are attitude-driven behaviors. Here are the top five ingredients:


1. BE POSITIVE

· Behave in positive ways.
· Teach others to have fun and celebrate some success every day.
· Use positive declarative language.
· Eliminate negative words and phrases.

Example: In normal conversation, when someone says something with which we disagree, we invariably respond by saying something like, "You're wrong," or "It's simply not done that way," or some similar negative approach. You may explain what is correct or how you really do things, but your listener is still dealing with the insult or non-communication of your negative comment. This makes it almost impossible to hear your constructive language. Negative comments almost always put us on the defensive even though we have important, positive, constructive things to say.

2. BE CONSTRUCTIVE

· Insist on constructive behavior.
· Seek to make and solicit positive, constructive suggestions.
· Seek out useful and challenging questions to answer.
· Critique the performance and achievements of others constructively.


Example: Ask anyone to criticize and critique your appearance, preparation, proposal, presentation, personality, anything, and you're guaranteed to get dozens of minor negative comments, most of which you couldn't change even if you wanted to. In fact, most critiques are designed to elicit negative, unhelpful information and are too little, too late.

If you want constructive results seek and insist on constructive suggestions. There will be very few, but they will be more useful. If you are constructive and seek positive, constructive suggestions, you automatically control and, therefore, powerfully manage how decisions are made.

Constructive criticism is an oxymoron.


3. BE OUTCOME-FOCUSED (This means always focus on the goal.)

· Commit to generating and maintaining forward momentum.
· Focus on today and tomorrow.
· Recognize that the past holds very few important lessons.
· Select an achievable, understandable, time-sensitive, worthwhile goal; then go for it.
· Work in the future tense.

Example: Focus on tomorrow and only take from yesterday, positive, useful, constructive elements and ideas that can move the process forward, promptly. Whatever you did with others on various projects, problems, and situations before you read this article no longer matters. Focusing on the future allows you to build tomorrow without all the problems, and misunderstandings of the past. Applying this single concept will cut the time you spend in any meeting you attend or sponsor in half. A good portion of most meetings is spent explaining to those who weren't at the last one what went on and what has to get done. Then it's necessary to re-explain things because some of the people who were at the last meeting have a different perspective than you do, even though they were there. What little time remains is finally used to get something done and move ahead (because everybody notices that time is running out).

Outcome focus saves precious time, reduces mistakes and misunderstandings, and acts as a positive force for moving ahead.


4. BE A FINISHER

· Do what you can.
· Focus on completion.
· Avoid endless and mindless projects.
· Break down the barriers to completion.
· Forecast and then overcome the institutional resistance to completion.

Studies of management failure and management success show that the ability to finish a few small but core projects can be the difference between success and failure. Fortune magazine cites the failure to complete their own projects and programs as the single most frequent reason why CEOs are fired.

Most CEOs will tell you that when they analyze organizational to-do lists, for every 100 projects there are only three to five deserving or needing completion. For every 20 development concepts, only two are worth the effort, energy, and expenditure, and half of those will fail.

Start things you can and will finish. Terminate those things that can never be finished. Off load those processes that take away the time, resources, and key attention of your most valuable people.


5. BE RELENTLESS IN SEEKING POSITIVE, INCREMENTAL, PERSONAL IMPROVEMENT EVERY DAY

· Break problems into solvable, doable parts.
· Resolve each increment of the problem promptly.
· Prepare to be lucky, but remember luck is limited.
· Watch for the big break.
· Crises occur explosively but are resolved incrementally.

Example: Everything we do, know, or create came into being incrementally . . . recognizable increments usually occur in the correct order.

The most credible leaders and managers are those who relentlessly and intentionally:

· Learn and grow every day.
· Help those they serve to achieve some positive incremental progress every single day.
· Identify and talk about the positive increments that those they work with, supervise, or lead achieve everyday.
· Assess what they've learned, then teach it to others.


Leadership is the strategic force that drives individuals, organizations, cultures, and societies forward everyday. Leadership is the discipline of being intentionally constructive with a relentlessly positive approach to helping everyone.

For a more extensive discussion of all 11 ingredients of leadership, go to http://www.e911.com/. Click on "Articles and Monographs" and scroll down to The Ingredients of Leadership.

James E Lukaszewski is a White Plains-based communications consultant whose practice involves coaching leaders, usually out of some sort of trouble or into the future. Check out his Web site at http://www.e911.com/ and e-mail him directly at jel@e911.com.