Case Studies
"World News Network" Nortel Networks
In 2001 Nortel Networks, one of the largest telecommunication/networking
companies in the works facing the repercussions of a 50% employee
cutback and the company's reconstruction. Rumors and uncertainty
were passed through both internal and external media sources. The
challenge was to provide a channel of communication for their employees
that would both stimulate employee morale and support, and combat
both the internal and external news sources that were vying for
staff attention to become the main source of news for employees.
The result was the World News Network, an intranet site created
to be the main source of information for Nortel employees in 150
countries.
"The Success of the Relaunch of www.uihelthcare.com"
University of Iowa Health Care
It was recognized in 1999 that the University of Iowa Healthcare
website needed to be revised and updated to aid in the institutions
growth plans. In addition to giving Iowans access to the Healthcare
information, the website needs to reach out to a worldwide audience
of patients, doctors and researchers, and act as an informational
site for faculty and staff until an intranet can be set up. A small
three member team was established to overhaul and update the University
of Iowa Healthcare Website in just six months with a moderate budget.
As a result of their efforts the university of Iowa Healthcare website
is now an easy to navigate site that gives a human face to the institution.
"Mid-Day News: re-launching Quaker's daily electronic newsletter"
Quaker Foods & Beverages, a division of PepsiCo
Mid-Day has been the daily electronic newsletter for Quaker Foods
& Beverages since 1995. It was a simple text format summary
of daily industrial and competitive news, both delivered to employees
on their computers and printed for production workers that did not
have computer access. In 2001 the communication department, using
employee feedback, began to revamp the Mid-Day news. The result
was an interactive, reader friendly, learning tool that has been
met with praise by employees.
"Cisco Systems' AVVID Express Virtual Tour" DraftWorldwide/SF
In 2000, as part of a marketing campaign for Cisco AVVID: Architecture
for Voice, Video and Integrated Data, Cisco launched a cross-country
mobile demo of Cisco AVVID Solutions and Products in the form of
an 18 wheeler truck. The "Cisco AVVID Express" provides
hands on experience and one on one interaction with Cisco AVVID
experts. For those who were unable to visit the truck Cisco Systems
created the "AVVID Express Virtual Tour", giving visitors
the opportunity to interact online with a virtual truck containing
14 demo stations.
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