Case Studies
By Melissa Menzie, Staff Writer
"Using Research to Quantify the Impact of Communication"
Joe Williams Communications, INC
In 1999 Joe Williams Communications, Inc conducted an employee
survey for the Federal Reserve Bank of Saint Louis. This survey
showed that while the majority of employees enjoyed working at the
bank, there were other aspects of the work environment that they
were not as enthusiastic about. Joe Williams Communication used
the information collected to help the bank focus on strategies that
would effect the overall work environment at the bank.
"Reaching Out to the Wealthy" Manning Selvage &
Lee
With the rise of dot com wealth and heavy investment in the stock
market, private banks had to find a way to become more competitive
and cater to the "new wealthy", people with assets of
1 million dollars or more. JP Morgan Private Banking, with it's
reputation for counseling those with assets over 2.5 million dollars,
recognized the need and created new services for this growing group.
Using interviews with private banking experts and spokespeople to
identify the best image to put to the media, Manning Selvage and
Lee partnered with JP Morgan to embark upon a Public Relations campaign
that would increase awareness of the private banking group and increase
visibility and establish itself in cities where they were opening
new offices.
"Fatality Reduction Campaign - Kootenays" Insurance
Corporation of British Columbia
The Insurance Corporation of British Columbia (ICBC), which provides
vehicle insurance to all drivers in British Columbia, has tried
to help British Columbians Take the Risk Out of Road Transportation
using their Public Affairs/ Loss Prevention department. In the Kootenays
region of British Columbia they found that fatality rates on their
roads had been climbing steadily since 1998, due to the mountainous
terrain and narrow winding highways. Research found that 50% of
the people killed in these accidents were not wearing their seatbelts.
ICBC used surveys of Kootenays drivers to assess the problems and
convince police and other stakeholders that the issue needed to
be addressed.
|
