Industry News - Change Management
By Raha Naddaf, Staff Writer
Mathematics of Mergers
New research from Corporate Edge shows that when two
companies merge, the stronger corporate name and identity
is often sacrificed because it belongs to the smaller
commercial partner. Peter Sampson, Director of Corporate
Edge, finds that too often, the question of the name
is treated as an incidental detail used to notify the
press of the merger. A common tactic is to combine the
two corporate names in order to reflect their merger,
however Sampson asserts that this strategy often alienates
staff and shareholders. Oftentimes, the more dominant
brand subsumes the smaller, however this must be accompanied
with a clearer assessment of the brands' individual
strengths. A synthesis of corporate values and identity
ensures a steadier transition. (more...)
Source: Executives Online
9 Tips for Change Agents
Nine lessons for would-be change agents:
1. Be open to data at the start.
2. Network like crazy.
3. Document your own learning.
4. Take senior management along.
5. No fear!
6. Be a learning person yourself.
7. Laugh when it hurts.
8. Know the business before you try to change anything.
9. Finish what you start.
(more...)
Source: Fast Company
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