Industry News - Media Relations
By Raha Naddaf, Staff Writer
Relationship between Iowa Business and Media Sound
Despite concerns about business trustworthiness and
media bias, Iowa media and businesses give each other
passing grades according to the Business:Media Index,
a survey of journalists and executives. 83 percent of
Iowa journalists trust the accuracy of financial and
operational information provided by businesses, even
though 66 percent said they have been misled or lied
to by business leaders - a 23 percent increase from
2001. 38 percent cite that antagonism between business
leaders and the media is inevitable. Results indicate
improved relations and continued growth. According to
Ronald Hanser, president of Hanser & Associates,
"Businesses want to restore trust and confidence
following the corporate scandals of 2002." (more...)
Source: Hanser & Associates
Disney Owns Best Reputation
Top ten media reputations, according to Delahaye:
1. The Walt Disney Company
2. Microsoft
3. Intel
4. Wal-Mart
5. General Motors
6. IBM
7. Home Depot
8. Coca-Cola
9. Bank of America
10. AOL Time Warner
Results indicate a shift of the corporate news focus
from lingering scandals that generate mainly negative
corporate news to overwhelmingly positive coverage.
Reputation Institute founder Dr. Charles Fombrun states,
"A change in reputation is likely to affect whether
investors want to invest in the company's shares, which
in turn changes a company's market value." (more...)
Source: Delahaye
More Journalists Make Facts Fit Stories
Media coverage in the UK is less balanced than it
was five years ago, and journalists are more likely
to try and make the facts fit the story, according to
The Media Relations/Training Survey 2003. 56 percent
of respondents state that the journalists they deal
with are now more likely twist the story than they were
five years ago. While 48 percent state that they are
unwilling to trust journalists with off-the-record material.
A large majority of respondents (80 percent) emphasize
the importance of media training, agreeing that it is
increasingly more important to ensure that an organization's
spokesperson has been given adequate training to effectively
deal with media questioning. (more...)
Source: The Media Relations/Training Survey 2003
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