Industry News
By Raha Naddaf, Staff Writer
CEOs Concerned about Their Corporate Reputation
In a new national study of nearly 200 American CEOs,
81 percent expressed concern over threats to their corporate
reputations, citing customer service problems, financial
irregularity, negative press coverage and employee misconduct
as issues that have the greatest potential to damage
their corporate reputation. "The clear message
today is that CEOs live in a fishbowl," noted Christopher
Komisarjevsky, president and chief executive officer,
Burson-Marsteller worldwide. "A demanding regulatory
environment, board members who are deeply engaged and
the public's call for unimpeachable leadership have
resulted in new pressures on CEOs. With these escalating
demands on CEOs, this new wave of research demonstrates
CEOs' greater respect for communication professionals
and the priority they place on good internal and external
communication."
(more...)
Source: PRWeek
CEO Communication
An independent report -- based on a survey of more
than 500 corporations -- provides an unprecedented look
at how CEOs communicate with employees. Containing volumes
of hard data on the communication practices at companies
of all sizes, along with case studies from some of the
best CEO communicators in the business, this report
provides tales of success -- and horror stories -- from
companies in crisis. The report includes a list of recommendations
that demonstrate how to effectively use communication
tools to help CEOs talk with employees.
(more...)
Source: Ragan Communications, Inc
Leadership and the Value of Strategic Communication
The strong correlation between sound communication and
employee commitment and satisfaction are supported by
findings from recent Mercer surveys across US and UK
workforces. A key finding of the survey shows that among
those employees who said their organization does a good
job of keeping workers informed, only 15 percent said
they were seriously considering leaving their organization
and 6 percent said they were dissatisfied with their
organization. Among those employees who said their organization
does not keep them informed, over 40 percent were considering
leaving and 42 percent said they were dissatisfied.
80 percent of respondents from poorly performing organizations
indicated that managers from their organization were
not rewarded for communicating effectively, highlighting
a lack of commitment from these organizations to developing
critical management competencies. Top performing organizations
fared better with 26 percent of respondents indicating
that their managers were rewarded for communicating
effectively.
(more...)
Source: Ceoforum.com.au
Losses Linked to Jargon in CEO Correspondence
An annual survey of shareholder letters found that companies
scoring high in corporate spin and jargon posted a decline
in total net earnings of US $26.7 billion from 1999
to 2001. In the same period, companies that published
CEO letters providing useful information in clear English
posted losses of only US $4.1 billion. This annual survey
ranks 100 companies, such as IBM, Charles Schwab and
Harley Davidson, according to the amount of information
disclosed. The amount of content in shareholder letters
is measured by counting statements about financial and
business results, goals, strategy, profits and values.
In addition, points are deducted for corporate fog --
spin, jargon and confusing statements.
(more...)
Source: andBeyond Communications
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