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CW Bulletin

CW Bulletin is the e-newsletter supplement to CW magazine. Sent each month to all members, every issue of CW Bulletin presents articles, case studies and additional resources on timely topics in communication.

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BULLETIN  
 IABC's Online Newsletter for Communication Management
 Volume 1 Issue 4 - April 2003
In This Issue

Aligning People with Strategy
 

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Features

Communicate Efficiently in an Environment of Immediacy
by Paul Sanchez, APR

We are in a period when we are forced to consider how the immediacy and pervasiveness of communication touches our lives. News and information is reported and distributed from anywhere around the world so fast that it is difficult to understand and take the longer-term meaning of events, or to put events in a historical context that leads to balanced judgments.

(read the full article…)

10 Tips for Training an International Audience
by Ron Kaufman

Training a worldwide audience can be a minefield of potential errors, missteps and disasters. Avoid painful mistakes! Follow these "10 Tips" when you work with participants from around the world and you will find yourself with an attentive, involved and harmonious learning group.

(read the full article…)

The Right Tools Can Help You Measure ROI
by Katherine Woodall, ABC, APR

In today's uncertain economy, communication professionals are under added pressure to demonstrate concrete, quantifiable results that measure the value of their work. Yet most organizations measure internal and external communications infrequently, informally and anecdotally at best.

(read the full article…)

Technology Corner: Leveraging the Power of Web Conferencing
by John Heineman

It's estimated the web conferencing market will grow to U.S. $3 billion by 2005. This increase among a variety of businesses is the result of how powerful and useful this rich, globally interactive communication and collaboration medium has become. Learn how this tool can help effectively manage communication initiatives.

(read the full article…)

Case Studies

  • Bank Mandiri Global Communications Plan
  • Movement Against Sea Littering in Bataan
  • AFS International Exchange: An Opportunity of a Lifetime
  • 0800 SMOKEY - A Partnership Approach to an Air Pollution Public Education Campaign
  • Hispanic Awareness Campaign, Boy Scouts of America

(read more here...)

Industry News

  • 2003 Projected Pay Increases
  • Top Global Companies to Improve Online Annual Report Disclosure
  • 90 percent of Countries to Converge to International Financial Reporting Standards
  • Study on Global Views of Financial Media Outlets

(read more here …)

IABC News

Update from the IABC Chair

2003 Gold Quill Award winners announced

Advanced Writing and Editing Workshops

May Teleseminar: Reputation Risk Management

May Sale: All Knowledge Center manuals 10-40% off

Corporate Writers Two-Day workshop

More News




IABC Research Foundation

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Communication Competence and Business Success: A Comparative Review of Communication Programs

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