Features
Communicate Efficiently
in an Environment of Immediacy
by Paul Sanchez, APR
We are in a period when we are forced to
consider how the immediacy and pervasiveness
of communication touches our lives. News
and information is reported and distributed
from anywhere around the world so fast that
it is difficult to understand and take the
longer-term meaning of events, or to put
events in a historical context that leads
to balanced judgments.
(read
the full article
)
10 Tips for Training
an International Audience
by Ron Kaufman
Training a worldwide audience can be a minefield
of potential errors, missteps and disasters.
Avoid painful mistakes! Follow these "10
Tips" when you work with participants
from around the world and you will find yourself
with an attentive, involved and harmonious
learning group.
(read
the full article
)
The Right Tools Can
Help You Measure ROI
by Katherine Woodall, ABC, APR
In today's uncertain economy, communication
professionals are under added pressure to
demonstrate concrete, quantifiable results
that measure the value of their work. Yet
most organizations measure internal and external
communications infrequently, informally and
anecdotally at best.
(read
the full article
)
Technology Corner:
Leveraging the Power of Web Conferencing
by John Heineman
It's estimated the web conferencing market
will grow to U.S. $3 billion by 2005. This
increase among a variety of businesses is
the result of how powerful and useful this
rich, globally interactive communication
and collaboration medium has become. Learn
how this tool can help effectively manage
communication initiatives.
(read
the full article
)
Case
Studies
-
Bank Mandiri Global Communications
Plan
-
Movement Against Sea Littering in
Bataan
- AFS International Exchange: An Opportunity
of a Lifetime
- 0800 SMOKEY - A Partnership Approach
to an Air Pollution Public Education Campaign
-
Hispanic Awareness Campaign, Boy Scouts
of America
(read
more here...)
Industry
News
-
2003 Projected Pay Increases
-
Top Global Companies to Improve Online
Annual Report Disclosure
-
90 percent of Countries to Converge
to International Financial Reporting
Standards
-
Study on Global Views of Financial
Media Outlets
(read
more here
) |