Features
Applying Brand To
An Intranet
by Stacy Wilson, ABC, Susan Weinschenk,
Ph.D.
Brand has become an integral part of the
employee communicator's role as organizations
recognize the importance of employee behaviors
in building brand. When it comes time to
integrate brand elements into the intranet
or portal, good usability practices and testing
can guide that integration, ensuring desired
employee behaviors.
(read
the full article…)
Your Intranet: Used
Because It's Usable
by Susan Weinschenk, Ph.D., and Stacy Wilson, ABC
Usage is all about usability. Those who
are successful in e-commerce have already
figured this out. But when it comes to Intranets,
we think that if we build it they will come.
Getting users to follow processes and use
information on the Web requires change in
both culture and behavior. Make it easier
to do on the Web and you'll realize these
changes.
(read
the full article…)
Ten Keys to
Increasing Your Web Site's International
Impact
by Richard Tindal
People and organizations generally understand the concept of the Internet's
global reach. However, few see their Web presence as international,
and even fewer have sites appropriate for audiences beyond their borders.
As global competition grows and new markets emerge, building an effective
international Web presence is becoming ever more critical. Consider:
(read
the full article…)
Communication
in the News
A Case for Kasky
by Ron McCall
Nike v. Kasky, now in the U.S. Supreme
Court, could determine whether or not public
statements made by corporate executives,
when acting as company representatives, are
subject to the same rules that regulate the
advertising business. As Allan Jenkins indicated
in his article last month in Communication
World, the outcome of the case will have
a profound affect on business communications.
And it could be positive.
(read
the full article…)
Toronto Responds
to SARS
by Gary Schlee, ABC
Toronto didn't see it coming. On
April 23, the World Health Organization
advised people to avoid the Canadian
city while it battled its outbreak
of Severe Acute Respiratory Syndrome
(SARS). Toronto? Seriously? Most residents
were stunned. For the communications
staff at the City of Toronto, it was
the biggest challenge yet in a drama
that had been playing out for over
a month.
(read
the full article…)
Columns
Technology Corner:
by John Heineman
It seems almost daily, as we search the
Net; we come across clever new tools, useful
resources and information. As a part of the
open information and collaboration network,
known as the Internet, here are a few fun,
simple tech. tools / utilities, that you
might want incorporate into your communication
efforts.
(read
the full article…)
Case
Studies
(read
more here...)
Industry
News
(read
more here …) |
