Features
How Regular Polling
can Support Communication of Change
by Tudor Williams, ABC, and Ryan Williams
You can't wait for the employee survey each
year to see if you're making improvements in
your change communication - you need to measure
now. Polls are the pulse takers that give snapshots
of perceptions. They describe how people are
coping with change, what they are thinking,
how they are feeling and the extent to which
they are supportive of organizational goals.
Tudor Williams, ABC, outlines the critical factors
in ensuring your polls are accurate, usable
and result in valid sets of data.
(read
more…)
Fun With Measurement
Math!
by Angela Jeffrey, APR
Recent research tells us that 97 percent of
all public relations departments are involved
in media relations, and 88 percent evaluate
their campaigns using media analysis. On one
hand, industry leaders urge us to measure the
results of our work via business outcomes; yet
on the other, communicators are still asked
to supply output results as 'proof of performance.'
Is there some link between the two that can
cover both? Here are some relatively easy ways
to make your media results speak with numbers
that management will respect and understand.
(read
more…)
5 Tips for Measuring
PR and Catching the CEO's Attention
by Julie McNamara
Measuring the effectiveness of PR is critical
to moving PR from a tactical function to a strategic
component of your company's plan for success.
But the old ways of counting clips just aren't
good enough to convince today's management executives
that their investment in PR and overall communications
is paying off. Here are 5 Tips about how to
measure PR in ways that will catch the CEO's
attention and increase the stature of PR in
any organization:
(read
more…)
Columns
Technology Corner
by Joe Gannon
In the dot.com boom of the 1990s, an electronic
goldrush began as companies flocked like new
age prospectors seeking to plant their stake
in this digital revolution that has today transformed
the ways companies communicate and do business
around the globe. Because the web is becoming
a viable communications channel, it's important
that communications professionals understand
how the content they're putting up on a web
site is delivering to users the kind of value
that is realizing a return on their investment.
(read
more…)
Case Studies
-
Using Research to Quantify the Impact
of Communication - Joe Williams Communications,
INC
-
Reaching Out to the Wealthy - Manning
Selvage & Lee
- Fatality Reduction Campaign - Kootenays
- Insurance Corporation of British Columbia
(read
more...)
Industry
News
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more…) |
