Features
The Growing Power of Internet-Driven
Public Relations
by Alan Caruba
Many people don't realize the extent to which
public relations has increased its influence since
the growth of the Internet. This influence continues
to grow as does the popularity and utility of
the Internet itself. Literally millions of new
web sites are added every month, and they represent
the most extraordinary way to target your audience.
Today's journalists, radio and television news
producers and editors all prefer to receive news
via e-mail and to instantly access web sites to
secure the facts.
(read
more…)
Say What?
Write a Media Relations Policy for Your Firm:
2 dozen rules for responding to
media queries
by David M. Freedman and Janice E. Purtell
All firms with more than one employee should
have a clearly written media policy that spells
out who in the organization may respond to media
inquiries, what kinds of information can or should
be released to reporters and what information
must be kept confidential. It's important to assure
your employees that talking to the media and establishing
good relationships with reporters can and should
be constructive. Reporters need you as a source
of news and background information as much as
you need them to give you publicity and clarify
your point of view.
(read
more…)
Advanced Press Release-ology:
A comprehensive guide to preparing
releases that get results
and win the respect of journalists
by David M. Freedman
Most experienced editors have a love-hate relationship
with press releases. They rely on releases (and
the people who write them) for story ideas, facts
and valuable sources. A good news release can
be a lifesaver when it arrives just in the nick
of time with an interesting story idea, an arresting
headline, compelling lead, powerful quotes, maybe
even a print-ready photo.
(read
more…)
Columns
Technology Corner:
Using E-mail To Make Your Pitch
by Terry Lee & Rich Brant
Gone are the days when you called a reporter,
mailed a letter or sent a fax and expected to
get a callback. These days, more reporters than
ever are relying on e-mail to review news pitches
or story ideas. Pitching by e-mail is sometimes
more difficult than sending a pitch letter by
standard mail or calling a reporter on the telephone,
because with more and more e-mail being sent these
days, yours needs to stand out from the rest.
Here are tips on how to make your pitch stand
out in the maze of e-mail communications that
reporters, and other media contacts, receive each
day.
(read
more...)
Case Studies
-
"The Alberta Beef RancHERs Win The
West," Alberta Cattle Commision
-
"Effective Media Relations During
Five-Month Crisis of Taxi Violence Against
Golden Arrow," Golden Arrow Bus Services
(Pty.) Ltd.
- "Taking Marsh From Obscurity to Leading
Industry Commentator," Marsh Pty Ltd
- "Tridium Inc. - Backing Up the Claim,"
Carter Ryley Thomas
(read
more...)
Industry News
-
Relationship Between Iowa Business and
Media Sound
-
Disney Owns Best Reputation
-
More Journalists Make Facts Fit Stories
(read
more…) |
