Industry News
By Raha Naddaf, Staff Writer
Upward Trend in Internal Communication
Senior managers are starting to recognize internal communication
as a strategic instrument for informing, educating and
motivating staff. 85 percent of respondents in a recent
survey said that internal communication was a key success
factor for their organizations and almost 70 percent
think that it will become even more important. The survey,
carried out by the University of Salzburg on behalf
of FEIEA, looked at attitudes to internal communication
in Austria, Belgium, Denmark, Germany, UK, Portugal,
Slovenia and Sweden. It highlighted that the majority
(50 percent) of internal communication managers in the
UK occupy a junior or middle level position in the corporate
hierarchy, while in Austria, Belgium, Germany and Sweden,
the role is more dominant at a senior management level.
Dr. Carola Wamser, who carried out the research, states,
"Senior managers are starting to recognize internal
communication as a strategic instrument for informing,
educating and motivating staff." For 85 percent
of respondents, internal communications was a key success
factor for their organizations, and almost 70 percent
think that it will become even more important.
(more...)
Source: PRWeb
Employees Value Effective Communication from their
Employer
Through its "2002 People at Work Survey,"
Mercer asked a representative sample of 2,600 U.S. workers
to share their attitudes and perceptions regarding their
job, organization, compensation, benefits, work environment
and the management of their organization. Findings indicate
that among employees who say their organization does
a good job of keeping workers informed about matters
that affect them, just 15 percent say they are seriously
considering leaving their organization and 6 percent
say they are dissatisfied with their organization. Among
employees who say their organization does not keep them
informed, 41 percent are thinking about leaving and
42 percent say they are dissatisfied. Of those who say
they have ready access to the information they need
to do their job, 18 percent are seriously thinking of
leaving and 10 percent say they are dissatisfied with
their organization. "These findings go against
the conventional wisdom that pay and benefits are all
that matter to employees," says David Slavney,
a senior communication consultant with Mercer. "Clearly,
employees value effective communication with their employers.
It affects their overall commitment and satisfaction
and is a factor in their decisions to stay with or leave
an employer."
(more...)
Source: Mercer Human Resource Consulting
Employee Communication Adds to Bottom Line
A recent Roper study finds a substantial gap in perceptions
between employers and employees on how well management
communicates internally. 55 percent of employers give
themselves an excellent rating, with only 35 percent
of employees agreeing with them. Results indicate that
management isn't unwilling to communicate with employees,
but they tend to overestimate how well they communicate
and underestimate the potential problems poor communication
creates. Darrel Buttice offers that a simple solution
is to approach internal communication in the same way
companies promote themselves in the community. Knowing
your audience, their views and culture is a great place
to start. This provides a structure for the type of
information wanted and needed by employees.
(more...)
Source: Conkling Fiskum & McCormick
Employee Satisfaction Surveys and Bottom-Line Profitability
In a survey of 206 mid to large companies, William M.
Mercer Inc. found that in businesses with a low turnover,
40 percent of respondents cited workplace satisfaction
and healthy interpersonal relationships with their managers
and peers as two primary reasons for staying on their
current job. Also, according to The Harvard Business
Review, reducing employee turnover rates by just
5 percent lowers operational costs by 10 percent and
improves worker productivity by a significant 65 percent.
"Conducting an employee satisfaction survey is
one of the most important first steps companies can
take to improve workplace productivity, employee retention
and overall profitability," said Elizabeth Rice,
Executive Vice President of Innovative Employee Solutions
(IES). "Employee satisfaction surveys help companies
effectively gauge whether or not their employees feel
motivated and content and troubleshoot any areas that
might negatively impact their bottom line due to losses
in workplace productivity and employee turnover."
(more...)
Source: Chief Learning Officer
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