Industry News – New Technologies
By Raha Naddaf, staff writer
New
Tool Allows B2B Marketers to Show ROI of Communications
DataDriven MarCom, Inc. has launched a web database tool designed
specifically for B2B marketing professionals to help them measure
ROI. The tool shows communicators the efficacy of their work: which
creative campaigns and which tactics—such as advertising,
PR, direct mail or the web—are bringing them the greatest
return on investment. In addition, communicators can print reports
that show which customers and prospects have responded to communications,
which publications and web sites provide the most and best leads,
which salespeople are connecting leads to sales, which tactic has
the best ROI, and which campaign has the best ROI.
Source: DataDriven MarCom
Managing
Your Mobile Workforce
Organizations are rapidly deploying mobile and wireless applications
to improve their productivity. However, the success of a mobile
venture depends largely on getting the infrastructure and administration
right, and there are signs that this is not happening. A recent
survey suggests that the number of employees in Western Europe that
spend at least part of their working day on the move is set to increase
to 80 million by 2007, which is almost half of the total workforce.
By 2005, between 40 and 60 percent of applications will be delivered
in some mobile form. Network technologies are advancing to support
data, including General Packet Radio Service (GPRS), third-generation
mobile networks (3G) and wireless local area network (LAN) “hotspots”
in offices and public places. In combination, these technologies
promise seamless transitions between home, the office and anywhere
in between.
Source: TechCentral
Korea Ranks First in E-Commerce Awareness
The Ministry of Commerce, Industry and Energy (MOCIE) says the U.K.
Department of Trade and Industry’s 2003 International Benchmarking
Study put South Korea top in e-business awareness among the 11 countries
surveyed. South Korea’s index reached 0.63, trailed by Ireland
(0.62), Germany (0.61), Canada (0.6) and the United States (0.6).
Awareness refers to the receptiveness of businesses to information
communication technologies or e-business. “The survey showed
that South Korea boasts the world’s best broadband technology
and infrastructure, as well as awareness of the importance of e-business,”
said Lee Chang-han, MOCIE director in charge of e-business policy.
Source: The Korea Times
Fast
Data Search Speeds Up Work
Search software that aims to make the foggy world of business more
transparent could soon radically change both the way people work
and the way bosses monitor efforts, according to computer experts.
A taste of the future has just been served in the form of a search
engine—dubbed the Fast Enterprise Search Platform (ESP)—that
will make it possible to scour through your e-mail, the Internet
and any number of internal and external databases, all in one swoop.
Fast's vision that ESP is the search technology of tomorrow may
well be fulfilled "given the explosive proliferation of unstructured
yet valuable information inside and outside of companies,"
said David Schatsky, senior vice president of research at Jupiter
Research. In the U.K., the Office for National Statistics (ONS)
started using the Fast search system last month to help it retrieve
"the most relevant, intelligent and accurate information from
our web site, intranet content and data collections," said
ONS web technical strategy manager Marian Lane.
Source: BBC News Online
Internet
Revival
The Interactive Advertising Bureau in the United States reported
that Internet advertising revenue set a record last quarter—the
highest it has been since PricewaterhouseCoopers started tracking
it in 1996. Interactive ad revenue reached U.S. $2.2 billion, slightly
up on the heady days of 2000 when it peaked at U.S. $2.1 billion.
The Internet led all other advertising segments in percentage revenue
growth for the year. The first official audit of online advertising
a year ago by the Audit Bureau of Circulation found that advertisers
spent U.S. $167 million online in 2002. It identified a three-way
split—U.S. $62 million on general ads such as banner ads,
$60 million on classifieds and $45 million on search engine and
directory-style sites. The latest RedSheriff Australian Internet
Report, drawing on six years of historical data, shows people are
logging on more often and for longer periods of time and that more
people are making purchases online. The increase is attributable
to the popularity of services such as flight bookings rather than
online retail shopping, but it does show that the number of users
buying products online rose from 32 percent in 2001 to 53 percent
last year.
Source: Australian IT
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