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CW Bulletin

CW Bulletin is the e-newsletter supplement to CW magazine. Sent each month to all members, every issue of CW Bulletin presents articles, case studies and additional resources on timely topics in communication.

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Industry News – Crisis Planning and Management

By Raha Naddaf, staff writer


From Disaster Recovery to Business Continuity

The International Data Corporation (IDC) has predicted that the market for business continuity/disaster recovery will double from US$6.3 billion in 2002 to US$12.3 billion in 2006. According to the Disaster Recovery Institute International, the term "disaster recovery" refers to a set of activities and programs designed to return the entity to an acceptable condition. It measures the ability to respond to an interruption in services by implementing a disaster recovery plan to restore an organization’s critical business functions. Business continuity management (BCM), is not just about disaster recovery—crisis management, risk management control or technology recovery, according to the Business Continuity Institute (BCI). BCI defines BCM as a holistic management process that identifies potential impacts that threaten an organization and provides a framework for building an effective response that safeguards the interests of its key stakeholders, reputation, brand and value-creating activities.

Source: ComputerWorld


More Companies Have Crisis Management Plans

More companies have crisis management plans in place today than they did at this time last year, an American Management Association (AMA) survey shows. According to the results, 64 percent of executives said their companies have a crisis management plan, up from 49 percent in 2002. And 62 percent of the companies have designated a crisis management team compared to 54 percent last year, while 42 percent have conducted crisis drills or simulations, up from 39 percent in 2002. AMA surveyed 146 members and customers, about the preparations, if any, their companies have taken in the event of a crisis. Of those companies that have crisis management plans, 87 percent also have written contingency plans in place. According to the respondents, the primary reason for having a plan is to ensure continuous customer service (71 percent), mitigate financial loss (12 percent) and protect the company brand/reputation (7 percent).

Source: American Management Association


Survey of Media Finds Corporate Credibility Crisis Having Effects on Business Coverage


Twenty months of spectacular corporate scandals have taken their toll on the nation's journalists, according to results of the Euro RSCG Magnet Survey of Media. The findings chronicle journalists' growing distrust of senior executives and other established sources for business coverage and reveal a credibility crisis that spans all of corporate America, not just those companies embroiled in controversy. According to the survey, only 14 percent of respondents say they are very likely to be informed by CEOs. CEOs fell to ninth place from last year's fourth place as the most-frequently cited sources. Respondents list product quality as the most important attribute they consider when reporting on a company overall. Forty-six percent say it is an absolutely critical attribute when reporting on a company in general, and 31 percent say they consider product quality more carefully this year.

Source: Euro RSCG Magnet


Crisis Planning Boosts Scots Companies' Chances of Survival

The latest Grant Thornton International Business Owners Survey (IBOS) reveals that more Scottish firms see a lack of demand and economic downturn as the greatest threat to their business than any other part of the U.K. Scottish firms are the best organized for loss of key customers, with 44 percent of businesses saying they had contingency plans if this was to occur against the lowest figure, which was 26 percent for businesses in the Southwest, Wales and west of England. Scots were also the most organized for succession planning, with 62 percent saying they had procedures in place to cope, against the lowest figure of 32 percent for firms east of England. Overall, U.K. businesses are better equipped at dealing with key business risks than their EU and global counterparts. The IBOS survey reveals that in comparison with the global and EU average, the U.K. shows a certain level of sophistication with its management of key business perils, but still appears to overlook a number of fundamental risk factors, such as loss of key personnel and major clients.

Source: Scotsman.com


Communication Is the Key to Keeping Your Customers

Research by the Chartered Management Institute found that loss of either IT capacity or telecommunications were the top two key disruptive scenarios. “Telecommunications have become essential to most organizations,” said Peter Mellor a director at Insurance Brokers and Risk Consultants, Aon. “In the survey, 86 percent cited maintenance of voice communications as critically important to their organization. Companies who are heavily reliant will insure against loss of revenue under their Business Interruption policy, though it’s important to have the policy correctly extended for the cover to operate,” he said. Simon Vye, managing director at COLT Telecom, said, “Recent events highlight the pressing need for organizations to implement resilient business continuity plans and also assess secondary telecoms suppliers to ensure that their business communications operate as normal in the event of a disaster.”

Source: Manchester Online