Industry News – Media Relations and Credibility
By Raha Naddaf, staff writer
How is the Internet Changing PR?
When asked, “How is the Internet Changing Public Relations?”
all the respondents in this survey believe that the Internet has
had a positive effect on Public Relations, according a PR Opinions
poll. Over 65 percent of respondents believe that they have better
relationships with journalists as a result of the Internet.
The major reasons behind these better relationships include:
- E-mail has made media contact more efficient
- It is easier to make and maintain relationships with media
personnel
- Finding the right person and getting the right information
to them is easier
- More journalists are getting in contact with PR people
Twenty percent of respondents believe that their relationships
with journalists have become more difficult since the advent of
the Internet, and just over 12 percent see no change whatsoever.
Source: PR Opinion, http://www.natterjackpr.com/stories/2004/03/02/prOpinionsSurveyMarch2004HowIsTheInternetChangingPr.html
Toss the Stamps: E-mail Communication Leading Preference
of Journalists
Year after year, journalists respond to Bennett & Company's
annual media survey with a plea for public relations firms to toss
the stamps and join the technology bandwagon. The question is: Are
public relations firms truly listening? Not according to this year's
survey results. Totals from the Bennett & Company 13th Annual
Media Survey show that while trends continue to reflect e-mail as
the preferred inbound and outbound communications medium for journalists
nationwide, 27 percent of media polled said they still receive information
via postal mail. When asked if they feel public relations firms
are getting more credible, 28 percent of journalists said that they
do, a 14 percent increase from 2001. Forty-three percent of the
journalists polled indicated they do not feel public relations firms
are getting more credible and the remaining 28 percent chose not
to respond to the question.
Source: Bennett & Company Marketing, http://www.bennettandco.com/mediacenter.php3?Main=MediaCenter&firstSub=MediaSurvey13
Media Relations Glossary
This glossary contains definitions of the specialized terms used
by publicists and other public relations experts to communication
effectively with reporters and clients. Includes definitions of
“area of dominant influence,” “backgrounder,”
“b-roll,” “cue sheet,” etc.
Source: Jaffe Associations, http://www.jaffeassociates.com/Jaffe/GlossaryMR.php
Create a Killer Online Newsroom
Jacob Nielsen and Don Middleburg recently released studies on how
poorly the public relations community is doing when it comes to
putting together a useful online media resource. Vocus also ran
a study of 1,000 newspaper, magazine and Internet journalists and
found that only 33 percent of corporate web sites provide the information
journalists are looking for when visiting a corporate web site.
The study also identified the elements and information the journalists
were seeking from corporate web sites. Three out of five journalists
said that the information found on the web site impacts their decision
to include a company in a story, which indicates that having the
right information on your web site can make or break your media
coverage.
Source: All About Public Relations, http://aboutpublicrelations.net/ucbransforda.htm
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