Related Links: Media Relations
By Raha Naddaf, Staff Writer
Organizations are always trying to find innovative and effective
means of communicating with the media. By investigating different
avenues to help make more effective press releases, create better
relations with media outlets, and better understanding the needs
of journalists and editors, communication and PR practitioners can
effectively obtain more media placements and get their messages
out to a wider audience. The following links provide additional
tips and resources to supplement this month's feature articles.
The 12 Laws of Media Relations
Real-World PR
http://www.realworldpr.com
This PR site provides toolkits, free articles, help for non-profits
and products for the practitioner who is hoping to gain the media’s
attention.
The Economic and Social Research Council
http://www.esrc.ac.uk
This company provides comprehensive tips and information on media
relations, such as “Preparing
a Media Relations Campaign” and "Identifying
Your Key Media."
Creative Options Communications
http://www.jdcreativeoptions.com/index.html
Creative Options Communications cultivates ongoing relationships
with both traditional and new media outlets to maximize client visibility.
Nearly Everyone Uses It, and So
What?
Creative Marketing Solutions
http://www.yudkin.com/marketing.htm
The author of this article offers a free newsletter, books, brainstorming
aids and other tools, through her site on out-of-the box marketing
solutions.
Jim Stanton & Associates
http://www.jim-stanton.com/creativemedia.htm
This company offers consulting and training seminars that introduce
participants to a creative media relations program to help them
understand how good media relations are attainable.
The Public Relations Training Company
http://www.mediarelationsmaven.com
The Public Relations Training Company conducts public relations
workshops, training and comprehensive media relations training.
Press Releases are a Colossal Waste
of Time
All About Public Relations
http://aboutpublicrelations.net
This organization offers several articles on media relations issues
such as press release writing, creating PR opportunities on slow
days, optimizing press releases on search engines and how to pitch
to the media.
Training Press Releases
http://www.trainingpressreleases.com
Distributes training providers' press releases to UK journalists
and news organizations in the learning, HR and IT media.
PR Newswire Association LLC
http://www.prnewswire.com
PR Newswire provides electronic distribution, targeting, measurement,
translation and broadcast services on behalf of corporate, government,
association, labor, nonprofit, and other customers worldwide.
Canada NewsWire
http://www.newswire.ca
Full-text news releases with searchable archives for Canadian businesses
and organizations.
Storytelling and PR
The Story’s the Thing
http://www.prcanada.ca/CRISIS/STORYTELLT.HTM
In this article from PR Canada, Patrick McGee, APR, writes about
enhancing communication skills through storytelling.
Vorhaus Communications
http://www.vorhaus.com
Vorhaus has an interesting approach to marketing themselves and
helping other companies: They define a company’s mission and
objectives as their story and help clients build their brands through
an ongoing, proactive storytelling effort.
PR Web
http://www.prweb.com/releases/2004/3/prweb114898.htm
Organizations such as PR Web conduct workshops to help organizations
use storytelling as a PR tool. For this particular workshop, PR
Web is focusing on helping nonprofit organizations strategically
employ storytelling to generate interest for an organization.
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