Related Links: Measurement Strategies and Metrics
By Heather Turbeville, Staff Writer
Proving the value of communication is at the heart
of your business. It leads to management buy in and establishes
the overall value of corporate communication to the organization.
As this month's features illustrate, how a company communicates
to its employees and external audiences directly impacts its success,
from the boardroom to the newsroom. The following links provide
additional tips and resources to supplement these articles.
Quantifying the Impact of Communication
on Your Organization’s Bottom-Line
Joe Williams Communications, Inc.
Joe Williams Communications provides large and small companies with
a different way of seeing, thinking, planning and executing their
internal or external communication through consulting, research,
training and editorial/design services.
http://www.jwcom.com
Communication at Work
An article by Robert Holland, from Richmond.com. More than ever,
business today is about measuring results, including those of communication
activities. Showing the bottom-line value of communication can be
difficult unless you measure the right things.
http://www.richmond.com/printer.cfm?article=3095129
Communication Measurement: State Of Play
Many organisations are still doing communication audits by way of
questionnaires, focus groups and sometimes both. These are extremely
useful, but you can't do them more than annually. So it's not surprising
that some less formal approaches have been developed.
http://www.employee-communication.com.au/articles/measur.html
Build More Effective International
Media Analysis Programmes with Market Research Disciplines
Hamilton & Bond
A full-service marketing communications firm offering services such
as market research and media analysis.
http://gov.hamiltonbond.com/analysis_gov.html
SonicFoundry
Media analysis technology increasingly plays a crucial role in many
media-driven applications. Sonic Foundry’s Advanced Engineering
Group is focused on the research, design and development of media
analysis software components that can be incorporated into a wide
range of solutions.
http://www.sonicfoundry.com/analysis/default.asp
CARMA
Customized research and analysis for clients who need in-depth measurement
of journalists, messages and spokesperson effectiveness, or those
with a clear objective on an ad-hoc project, campaign or announcement.
http://www.carma.com/services/custom_analysis
Response Mechanism—The Key to ROI
MarketingProfs.com
MarketingProfs.com provides both strategic and tactical marketing
information through message boards and articles. Topics covered
include e-mail marketing, branding, metrics/ROI and strategy.
http://www.marketingprofs.com/ea/qst_question.asp?qstID=610
Measuring Marketing ROI: Holy Grail or Myth?
This article from MB-Journal discusses the complexity of
developing a return-on-investment (ROI) rationale to justify the
expenses involved in marketing programs.
http://www.mb-journal.com/2004_Q3/roi.html
No consensus on measuring marketing ROI, study finds
From BtoB Online, the majority of marketers can't agree on how to
measure their marketing return on investment.
http://www.btobonline.com/cgi-bin/article.pl?id=13049
The Rising Power of Research in
the Boardroom
U.S. Corporate Responsibility Policies
The Corporate Responsibility page of the White House web site details
“The President’s Leadership in Combating Corporate Fraud.”
Includes related speeches and news releases.
http://www.whitehouse.gov/infocus/corporateresponsibility/
E.U. Corporate Responsibility Policies
The Corporate Responsibility page of the European Union web site
details policies, publications, initiatives and more.
http://europa.eu.int/comm/employment_social/soc-dial/csr/csr_index.htm
Echo Research Group
International specialists in reputation analysis and communication
research, Echo Research Group provides intelligence about perception
and image, to help clients understand the structure of their reputation
and maximise their strategic decisions.
www.echoResearch.com
This is NOT Your Father’s
Online Newsroom
SiteMason
A flexible software system, SiteMason can serve as an enhancement
for an existing web site, a content management system, an eCommerce
solution, and a web-based portal for online communities.
http://www.sitemason.com/
Red Dot XCMS
Extend the reach and effectiveness of your corporate information,
without taxing your IT resources. Make all of your information highly
available and actionable for your employees, customers and partners.
RedDot’s Extended Content Management System (XCMS)™
helps you manage all of your information in a central and secure
way.
http://www.reddot.com/products_enterprise_content_management.htm
Ektron Content Management Solutions
Ektron’s revolutionary CMS is redefining the web content management
industry by changing the way companies manage their web sites. CMS
makes it easy for non-technical content authors to create, edit
and manage HTML and XML web content, and syndicate it to multiple
locations and devices. It frees webmasters and IT staff to focus
on more critical projects—but still control the “look
and feel.”
http://www.ektron.com/info/google-cms300.cfm
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