Industry News—Integrated Change Communication
By Raha Naddaf, Staff Writer
Fast
Forward: 25 Trends That Will Change the Way You Do Business
Workforce-management decisions aren’t made with crystal
balls. What they do demand is a clear sense of the landscape
on the far horizon. As a human resources executive, you probably
know what health care will cost your company next year. But
you’re far less certain whether or not legions of workers
will be full-time telecommuters five years from now, or if
defined benefits will even exist in 2013. Fortunately, there
are forward-thinkers and trend-spotters out there who make
it their business to see into the future. From e-mail to health
care, and from artificial intelligence to the end of HR as
we know it, here are forecasts of how different the world
of workforce management will be 10 years from now.
Source: Workforce Management
Convergence:
GIS/Communications/Information Technologies
Three critical technologies are poised to converge over the
next few years and culminate into a suite of capabilities
that will have significant implications in business, government
and homeland security. Each of these technologies in and of
themselves provide significant capabilities and value to organizations,
but combining the new capabilities, including Location-Based
Services (LBS), will allow organizations to fundamentally
rethink how they operate. LBS is rapidly becoming recognized
as a natural continuation of the entire mobile/wireless computing
and communications movement.
Source: Directions magazine
A
New Tool for Managing Your Employees as Internal "Customers"
Two opposing trends in today's economy are shaping the need
for companies to change decade-old paradigms about the role
of employees in organizations. On one hand, companies are
recognizing that intellectual capital within a firm—"its
employees"—is the main source of competitive advantage
in today's knowledge-based economy. On the other hand, employees'
loyalty to their employers is dwindling in light of recent
trends in restructuring and downsizing.
Source: Journal of Integrated Communications
The
Issues Involved in CRM
This study reveales that the most successful customer relationship
management (CRM) organizations are those that can realign
themselves culturally, improve their technologies and internal
operations, and continue their dialogue with their customers.
Customer relationship management is a way to link customer
needs with organizational capabilities so that organizations
can optimize their marketing investments. More firms are adopting
CRM programs: 52 percent of the 96 global firms surveyed by
The Conference Board have implemented a CRM system or solution.
Among these, the top three strategic rationales for implementing
CRM were to increase customer retention/loyalty (94%); to
respond effectively to competitive pressures (77%); and to
differentiate competitively based on customer service superiority
(73%).
Source: TheWiseMarketer.com
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