Features
Using Employee Surveys
to Drive Business Decisions
A look at the next generation
of measurement
by Rod Fralicx
In boom times, companies can be pressured into
spending lavishly to please their employees, providing
a variety of perks in the belief that happy employees
are productive employees. While this may be true,
when leaner times come and businesses struggle
to grow, the goal of employee satisfaction is
put under greater scrutiny. Today, investments
in employee-related plans and programmes must
do more than satisfy employees. They must be able
to provide a measurable return on investment.
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more…)
Study Shows How
to Get Bottom-line Results from Internal Communication
by Peter Vogt
Over the years, numerous studies have boasted
the connection between internal communication
and bottom-line results. These studies, though
valuable for establishing a connection, do not
delve into the important question of how. How
does communication impact the bottom line? Which
communication practices add the greatest value?
Can communicators do to make their internal communication
programs contribute to organizational success?
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Focus Groups as Audience
Research
Using Measurement to Enhance
Employee Communication
by Marc Cooper
The role of an employee communication professional
is, at its core, fundamentally simple: We're in
the business of designing and executing messaging
to achieve a desired effect with a specific audience.
How successful we are is driven by a number of
factors, including appropriate use of media, timing
and messages. By understanding these factors,
we can target communication much more effectively.
The key to understanding these factors effectively
is simple: Ask.
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Creating a Balanced
Scorecard
How Companies Are Using Online
Surveys to
Measure Employee Satisfaction
by Dennis Frayne
With technology improving rapidly and costs continuing
to drop, businesses are conducting more sophisticated
online surveys. No longer confined to traditional
paper-based surveys, companies are reaching out
more than ever for employee feedback. These surveys
include employee satisfaction, upward or "360"
evaluations and the performance review process.
Online surveys now contain open-ended questions,
multiple formats and complex branching tools,
giving businesses the potential to gather more
insight about employees, corporate culture and
business processes than ever before.
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more…)
Columns
Communication in the
News:
The Media Fuels a Crisis
by David C. Kistle, ABC
Last fall, media reports of illegal trading at
two prominent U.S. mutual fund companies signaled
what looked like another round of big business
scandals. The Securities and Exchange Commission
(SEC) and Massachusetts regulators filed civil
actions against Putnam, making it the first mutual
fund firm to be formally charged with improper
trading. Strong Financial Corp has admitted some
next-day transactions that are estimated to have
yielded as much as U.S. $600,000. Who would be
next? How would investors react? As a strong advocate
of publicity and media coverage, I have to stop
here and ask, why is the media so important?
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more…)
Technology Corner:
e-Behaviour -- How to Avoid e-Mail Overload
by Customer Champions
Business culture and behaviour have not evolved
fast enough to keep up with the speed of technological
advances, especially e-mail, a recent study by
Customer Champions indicates. With few exceptions,
internal surveys conducted by Customer Champions
demonstrate that good internal communication supports
high levels of employee satisfaction. As a result,
clients are asked to look into improving these
communications and, more often than not, this
includes e-mail.
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more...)
Case Studies
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Industry News
- Upward Trend in Internal Communication
- Employees Value Communication from Employers
- Employee Communication Adds to Bottom Line
- Employee Surveys and Bottom-Line Profitability
(read
more…) |
