Feature Articles Corporate
Social Responsibility and Globalization: A Reassessment by Randall Frost, Ph.D
Social responsibility, in one form or another, has been
on the minds of businesses for over 100 years. By running
a business that the community, local and global, can be
proud of, corporations are able to create a climate of
compassion that could likely translate into consumer support.
Some have argued that adopting CSR standards allows companies
to build brand value by imbuing their brands with ideas,
emotions and beliefs that appeal to consumers. The cost
of building brand value with social responsibility initiatives
is usually cheaper than trying to achieve the same effect
through advertising and public relations.
Starting
the Journey toward Corporate Social Responsibility by Cori Cunningham
The growing emergence of Corporate Social Responsibility
(CSR) in the marketplace begs the question: What does
it take to get there? How do companies make the leap from
deciding to embrace the values of CSR to creating a culture
around it? Read comments from several CEO's who discuss
actions that companies have taken in order to incorporate
CSR within their agendas.
Sustainability
Reporting: Daring to Hold Yourself Accountable by Andrew Savitz
As the corporate social responsibility movement continues
to gain momentum worldwide, corporations need standards
and measures to define responsible business practices.
One such standard—sustainability—has emerged
as the international benchmark for corporate citizenship.
Sustainability is defined as the "triple bottom line"—the
measure of an organization's economic, environmental and
social performance.
The
State of Corporate Citizenship in the U.S. courtesy of The Center for Corporate
Citizenship at Boston College
The Center for Corporate Citizenship at Boston College
and the U.S. Chamber of Commerce teamed up to deliver
the first survey of American businesses of all sizes on "The State of Corporate Citizenship in the U.S." This survey was designed to gain a baseline from which
to measure biennially the progress and state of corporate
citizenship first in the U.S. and then globally. It is
the first corporate citizenship survey in the U.S. to
include small and medium-sized businesses and the first
to gather information on business efforts in low-income
communities.
Columns Communication
in the News: World
Economic Forum Survey Projects Mainstreaming of Corporate
Citizenship by William Baue
A new report credits socially responsible investing, among
other trends, for influencing mainstream investors to
take corporate citizenship more seriously. Is corporate
citizenship entering mainstream investors' consciousness?
No and yes, according to a new World Economic Forum report
that surveys CEO's and IRO's (investor relations officers)
at 26 companies from 14 countries. Forty-two percent of
the respondents felt there has been a major increase in
the level of activism, engagement and sophistication from
the SRI community regarding CSR. Over 70 percent of the
respondents who hail from large international corporations
believe that mainstream investors will have an increased
interest in CSR issues.
Technology
Corner: Related
Links Corporate Social
Responsibility (CSR) has become an increasingly important
topic in relation to a growing global economy. The following
links offer the opportunity to gain further perspective
on the many debates and issues surrounding CSR through
various vehicles such as corporate reports, articles and
headlines.
Case
Studies Industry
News
- Corporate Social Responsibility Survey
- Opinion Leaders’ Trust in Business and Government
is Strengthening
- ERM Survey Shows Multinationals are not Managing
CSR Proactively
- Social and Environmental Performance will Significantly
Influence Investment Decisions within Next Three Years
- The Dow Jones Sustainability Group Index
- New Service for Reporting CSR Data
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