Feature Articles
Are
You Communicating Dynamically?
by Chris Bechtel
It took only a few years for the Internet to fundamentally
change the way we communicate. Marketers have learned
to take advantage of this new medium by creating innovative
ways to reach their audiences. But what about business
communicators? Have we really taken advantage of everything
the ’Net has to offer? With all the choices for
news and information, how do we cut through the noise
of the competition, keep our audiences engaged and influence
them to move in the right direction? We need to think
of the Internet as a dynamic communication tool that
gives us the ability to target, focus and change our
messages constantly in order to influence diverse sets
of audiences.
Business
Development Through Online Networking
by David Teten and Scott Allen
Recently, business networking has been perceived negatively
due to its widespread use in the network marketing industry
and the proliferation of “lead generation clubs”
that focus on impersonal lead referrals rather than
on building relationships. The surge in popularity of
social networking sites on the Internet, however, has
sparked a renewed interest in meaningful discussion
and research on the value and importance of “networking,”
particularly to mainstream businesses.
Politics
Goes Blogging
by Angelo Fernando
New technology is changing the face of internal and external
organizational communication. Blogs are evolving at a
tremendous pace and are not simply the stuff of boring
journals and ideological rants. If you feel as if you’ve
been caught napping while blogging has taken off, fear
not. Blogs provide a way for organizations to bypass the
media, to get quick feedback and to take on issues they
would otherwise ignore or miss entirely. For an individual,
a blog can be a way to set one’s own agenda and
be heard. But it’s the political blog that’s
fueling the trend so far—an intelligent
PR tactic.
How
to Select Your Web Conferencing Tool
by Robin Good New conferencing and collaboration
solutions are being announced at the pace of one or
more tools per week. New versions and upgrades are promoted
even more frequently, and in this avalanche of "this
is the best, don't look anywhere else" claims,
it is hard to distinguish the good from the average.
How should you select your web conferencing tool? Which
companies are more reliable and how do you find out?
How can you be sure you will not be disappointed? These
are tough questions to answer, as there are a million
vendors out there and an army of supposed experts all
claiming to have the best solution while offering different
ones.
Web
Conferencing Tips
by Krysta Murray
Despite the Internet's emergence as a mainstream business
tool, web conferencing can still be a daunting experience
for first-timers and even seasoned presenters. For today's
business professionals, it's not the technology that makes
them apprehensive, but the knowledge that familiar ways
of presenting are inadequate to execute an effective web
conference. Provide someone with useful information and
a little preparation, however, and that person can host
an effective, efficient web conference.
Columns Visually
Speaking
by Suzanne Salvo
The digital age of photography isn’t dawning,
it’s already high noon. But if you’re still
rubbing the sleep artifacts out of your eyes and feeling
kinda pixilated, don’t have a histogram; you’re
not alone.
Communication
in the News Talking
Without Speaking: the Pleasures and Perils of Instant
Messaging
by Chris Hall
Let’s face it, the honeymoon between you and your
inbox is over. Finished. As spam and e-mail-borne viruses
comprise a staggering 70 percent of all e-mail traffic
worldwide, it is clear that we are all at our wit’s
end. As our frustration with unsolicited e-mail has skyrocketed,
our attention span for reading legitimate e-mails has
plummeted. So what’s a conscientious e-communicator
to do? As anyone in this business can tell you, silence
is not an option. While there currently is no silver bullet
to solve the growing e-mail problem, one technology that
provides an alternative is instant messaging.
Related
Links
New developments in technology are growing at a furious
pace and being used by individuals in both business
industries and for personal use. Such prominence makes
it essential for communicators to increase their awareness
of new technology to maximize effective communication
techniques. The following links provide research and
articles to some of the most popular emerging trends.
Case
Studies Industry
News
- New Tool Allows B2B Marketers to Show ROI of Communications
- Managing Your Mobile Workforce
- Korea Ranks First in E-Commerce Awareness
- Fast Data Search Speeds Up Work
- Internet Revival
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