publications

• Great Consulting Starts with Skills That Matter
• Finding Your Way: John Deveney, ABC, discusses his views on consulting
• Consulting As a Process: Getting to know your client and using technology
• Offshoring: Outsourcing goes global

• Visually Speaking: A New Year’s Resolution You’ll Be Happy to Keep
• Case Studies: DVD Launch, Student Organization, FSA's, Annual Reports
• Industry News: Hiring Survey, Entreprenuership, Language Skills

Feature Articles

Great Consulting Starts with Skills That Matter
by Stacy Wilson, ABC

Many organizations are looking to communicators for a different set of services than those traditionally delivered. “Teach our managers to communicate better,” leaders say. “Help us make smarter decisions and be more efficient,” they plead. “Help me deliver messages better in front of our audiences,” they implore. At the same time, communicators work tirelessly to get to the leadership table, stay there and have real influence. We’re all working toward the same end: strategic thinking and implementation that truly impacts the business. For some, operating more like a consultant, even while continuing to work inside the organization, makes more sense. But how do you transition to such a model?

Finding Your Way: John Deveney, ABC, discusses his views on consulting
Q&A with CW Editor Natasha Spring and John Deveney, ABC

CW's Editor, Natasha Spring, talks with John Deveney about the success of his consulting firm, client relationships, technology, and the challenges he has faced.

Consulting as a Process: Getting to know your client and using technology
by Stacy Wilson, ABC

Much like the strategic planning process used by talented communicators around the globe, consulting too is a process. It is circular because it feeds into itself, and it is strategic because it is grounded in the business and relationships. Each step incorporates multiple sub-steps. For example, “collaborate on the solution” may incorporate brainstorming, best practice benchmarking and collaborative implementation.

Offshoring: Outsourcing Goes Global
by Lee Recca, ABC

Outsourcing has been a routine practice in the communication field for some time now—fully 20 percent of IABC members are self-employed or have a communication/PR consultancy. The last economic downturn strengthened this trend even more. Offshoring is being studied everywhere from Washington, D.C., to the academic world to well-known consulting firms such as McKinsey and Mercer. The general consensus across the board is that offshoring is a growing phenomenon that won’t go away, jobs lost to offshoring are unlikely to come back, and the trend may affect as many as three million jobs in the U.S. by 2015.

Columns

Visually Speaking
by Suzanne Salvo

A New Year’s Resolution You’ll be Happy to Keep

If your New Year’s resolution was to increase the resolution of your digital images, you are not alone. Pro or consumer, sales of digital cameras reached record numbers in 2004. I know this not from reading statistics, but from the volume of phone calls I have received from family, friends and clients asking me what they should buy. Point and shoot? Semi-pro or professional? Cameras generally fall into one of three categories, with features and prices to match. Knowing which you need will help you sort through the hundreds of makes and models available.

Case Studies

• "Seabiscuit," Thornley Fallis Communications
• "University of Ljubljana Student Organization Enrollment of New Members," Imelda Ogilvy Agency
• "Ceridian FSA Communication Campaign," Millerwood Communications
• "Lion Nathan 2002 and 2003 Annual Reports," Insight Creative Limited

Industry News

• Survey Predicts Steady Hiring Picture in Canada
• The Definitive Study of Entrepreneurship in 2004
• Language Skills Critical to Business Success in Global Marketplace
• The New Entrepreneurs: Americans Over 50

	The Successful Communication Consultant
	Best Practices in Communication Planning and Implementation 2004

2005 Gold Quill Awards: Final deadline is 9 February 2005
The Gold Quill Award is a global mark of excellence in communication. Have your work recognized by communicators around the world. The final deadline is 9 February 2005. To enter, see past case studies, and find divisions and categories, go to /gquill.

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