Feature Articles Internet
Marketing for 2005: Making your web site visible to your
audience
by Naseem Javed The Internet
is a free medium, just like roads and highways. There
are those who walk and those who run, some who drive
taxis, some Ferraris, and others tractor-trailers. To
each his own-the roads are all free. Thank heaven.
With such a powerful tool at our command, why is so
much of the Internet so underutilized, and why is so
much of Internet marketing so increasingly ineffective?
More...
Marketing
with Newsletters
With the latest
software, track how your readers are interacting with
your e-newsletter by Joe Dysart While webmasters have long
been able to study how site visitors interact with a
web site, e-mail has been more elusive. No more. With
the latest generation of smart e-mail software, marketers
can now essentially look over the shoulders of their
readers, seeing first-hand what works, what needs improvement
and what is simply falling on deaf ears. More...
International
Marketing for the Internet: The power of virtual shopping
by Joselito T. Lopez Linda, an American living
abroad in a country with limited merchandise, orders
online for books, contact lenses, and smoked ham. Her
Dutch husband buys from www.amazon.com and www.ebay.com
because U.S.-based retail web sites offer a wide range
of goods at a cheaper price than their adopted country,
including lower import duties and lower shipping costs
from U.S.-based cargo carriers. More...
Blogs:
Viral, targeted, fast, informative—and becoming
critical
by Ephraim Cohen
The world
of blogging, also known as the blogosphere, is wild,
highly viral, uncensored and unedited. It is also the
newest and most critical tool in a business communicator's
toolbox. Why? Because with
blogs, communicators can quickly, regularly and easily
deliver a variety of information to a highly targeted
audience. A good blog will create a more personal relationship
with customers and influencers by showing that the company
is listening and responding to what they have to say.
More...
Columns
Working
Words
by Natalie Canavor and Claire Meirowitz
Hiring
Writers: How
to get results that make you look good Like many
of you, each of us has played on both sides of the fence:
We've worked as editors in the position of hiring freelance
writers, and as writers on constant prowl for new markets
and ways to make editors happy. Even if you've not strayed
between camps, we're all communication professionals-so
why does mutual disappointment or even frustration characterize
the editor/writer relationship so often? More...
Communication
in the News by R. J. McCall Nothing
But the Truth
We're all guilty of it. Gilding the
lily, I mean. Sure, we puff things up a bit. We embellish
the facts now and then. So what's wrong with that? Nothing,
if you're a politician. Or a proud parent. Or telling
tall tales with friends. But there's plenty wrong if
you're a corporation and there's money on the line-so
says the U.S. Securities and Exchange Commission (SEC)
and a considerable number of state attorneys general
and consumer advocate groups. They all want the embellishment
stopped. This minute! More...
Case
Studies
- "VSP Internet Experience Project," VSP
- "Establishing the K-Lane Kennels Brand,"
K-Lane Kennels
- "Hang Seng e-Cards Service," Hang
Seng Bank
- "www.SiniCom.com," Sinickas Communications,
Inc.
Industry
News
- Internet Ad Spend Hits New Highs in 2004 and 2005
- Internet Searchers Are Often Unaware, Survey Says
- Google API Extends Advertisers' Control
- Consumers Seek Quality Over Quantity in Online Advertising
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IABC
EuroComm Networking Summit 2005
28-29
April, Prague
Join business
communicators from throughout Europe for a day and a
half of intensive networking and information-sharing
in the beautiful city of Prague. This is the best place
to meet experts from different fields and share best
practices. To register, view the full programme, and
make hotel reservations, go to http://europe.iabc.com.
IABC
International Conference 2005
26-29
June, Washington, D.C.
Join the legends of the profession, today's innovators
and tomorrow's leaders in celebrating IABC's 35th anniversary
at the 2005 International Conference. More than 80 speakers
will share their knowledge, expertise and communication
best practices in breakout workshops, special luncheons,
and plenary sessions, including the opening keynote
address by political strategists James Carville and
Mary Matalin. For more information and toregister,
go to www.iabc.com/conf2005.
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