| Feature Articles OVERVIEW Blogs, Wikis and Podcasts New toys or tactics for new communication challenges? by Tudor Williams, ABC
New technologies are changing the ways we can achieve excellence in communication. Three new web-based communication tools have caught the imagination of innovators and early adopters. Blogs and wikis are proliferating all over the Internet, and podcasts look like they will soon be commonplace. More...
BLOGS Top Seven Tips to Writing an Effective Blog
by Debbie Weil
If ever there were a perfect tool for the corporate communication expert, blogging is it. Think of a blog as the 3D version of your capabilities, one in which you provide context and meaning to your work experience and expertise. So let's talk about how to blog well. More...
WIKIS How Blogs and Wikis Differ by Dan Forbush If you're a professional communicator, chances are good you've already asked yourself whether it's time to start your own blog. But there's another tech question that you probably have not yet asked yourself, and perhaps you should: Is it time to start your own wiki? More...
PODCASTING Adding an Informal Touch to Organizational Communication
by Neville Hobson Some say it's a revolution that will change radio broadcasting and people's listening habits forever. Others say it's a fad that's of limited appeal or use to anyone but geeks and enthusiasts. Whatever anyone says, something that has rocketed out of nowhere and gotten big companies and radio stations alike interested (and after only eight months) must be worth investigating. That "something" is called podcasting. More...
REALLY SIMPLE SYNDICATION (RSS) RSS, Search Engine Visibility and Brand Perception
by Sally Falkow A
Branding has been called the most powerful idea in business, yet few companies consciously craft and promote their brand. Making a brand visible to an online audience can be an additional challenge. Studies show that searchers regard the companies that are placed on the first page of search engine results as the major players in the field. So how do you get the coveted page-one positioning? New technologies like RSS feeds are one way to accomplish this and make your brand more visible in the process. More...
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Columns
Working Words
by
Natalie Canavor and Claire Meirowitz
Freelancers: Look beyond the obvious to find corporate markets, and know how to deliver We haven't yet met a corporate communicator who felt overstaffed. Budgets have been cut to the bone, responsibility has expanded, there are new communication tools to learn about and new directions to explore. For smart freelancers, this spells opportunity. In our last column we looked at the editor/freelance writer equation from the in-house person's viewpoint and, as promised, we will take the freelancer's perspective this time. More...
Independent Thinking by Daria Steigman
Eight Things You Can't Neglect It may not be sexy, but hard work does pay off. Almost every independent consultant knows the drill. You're asked what you do professionally and you reply that you own your own business. Perhaps you give the 30-second elevator speech, or just the 10-second party version. Either way, what happens next is all too predictable—the person greets the news with a mixture of envy and admiration and starts peppering you with questions about the solo life. More...
Communication in the News by Pete Blackshaw
Should Businesses Embrace the Blogging Phenomenon? When news reports announced that Apple Computer was suing unnamed individuals (presumed to be employees) who had allegedly leaked information about a prototype Apple product to several blog news sites, it raised a number of questions. What does the lawsuit mean for freedom of expression and the role of journalists who serve an information-hungry audience? How will the courts balance the fundamental right of freedom of expression against a company's claims that trade secrets have been violated on a blog?
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Case
Studies
- "THRIP Annual Report," Words'worth Publishing Consultants
- "Global Media Presentation Solution," Cendant Mobility
- "Redesign of The Highway, Progressive's Intranet," Progressive Insurance Corp.
Industry
News
- AOL Opens Blog Service to IM Users
- Sirius Jumps on Podcasting Bandwagon
- Blog Readership Jumps 58 Percent in 2004
- Survey Shows Some Consumers Wary of Bloggers' Rights
- BlogKits Releases 2005 Blogging Survey
Related
Links Related Links provides additional articles and resources for understanding this month's topic of New Communication Technologies. You can also find some of these links alongside each corresponding feature article for quick reference.
- "Wikis Described in Plain English," by Lee LeFever
- PodCastLab.com
- "RSS Gives Marketers Uncensored Channel,"
by Joe Dysart
More...
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