Feature Articles OVERVIEW
Is the Employee Publication Dead? by Ron Shewchuk, ABC
Over the past decade, hundreds of employee magazines and newsletters have gone by the wayside as corporate communicators rushed to embrace digital communication. Today, many large organizations do not publish any regular print vehicles for employees. But did they eliminate their publications for the right reasons? And has the rush away from print strengthened or weakened organizations' connection with employees? More...
PRESENTATION
Rev Up Readership
Use presentation copy—headlines, decks and more—to reach flippers and skimmers by Ann Wylie
I'm often amazed at how much energy writers put into perfecting the analogy in the 32nd paragraph of their piece when those same folks toss off a headline in the 17 seconds before happy hour on a Friday night. The sad truth is, most of your readers will never see the 32nd paragraph of your brilliant copy. But many more of them will read the headline. More...
STRATEGY
How to Make Your Employee Publication More Strategic Free advice from 450,000 employees by Joe Williams
If you want to make your employee publication strategically focused, here is some free advice from the people who read them—in this case, 450,000 employees from more than 100 multinational companies. More...
TECHNOLOGY
Revive Employee Publications with New Technologies
by Belinda Schmidt You would think that if the humble print employee newsletter hasn't been killed off in the Internet explosion of the past decade, then it must have more than just its reputation going for it. It must actually meet a fundamental business need to inform and engage a workforce. More...
Columns Visually Speaking
by
Suzanne Salvo
   
Travel Photography: combining documentation and art I admit it. We never go on the road without shooting some travel pictures. Even if our assignment is solely to shoot a widget-thingy being installed inside a bigger widget-whatsit, we manage to snap a few photos between the hotel and the facility. With a camera in hand and something interesting nearby, there is no way and no reason to resist shooting so-called non-work images. More...
Independent Thinking by Daria Steigman Being Independent Is All About Business Pick up any small business magazine or look up a web site on entrepreneurship, and you're likely to see lots of advice for writing business plans, finding funding, developing sales strategies and incorporating smart financial management. The message: Business know-how matters. While not every successful businessperson is cut out to be an entrepreneur, every successful entrepreneur needs to be a savvy businessperson. More...
State of the Art
by Dan Forbush Introducing a New Technology Forum If you were a CompuServe subscriber practicing PR between 1985 and 1995, you certainly would have visited the Forum, which the visionary Ron Solberg created for the PR community while working for Continental Bank in Chicago, Illinois. I thought of the Forum when IABC invited me to write a column for CW Bulletin that would serve as a "vehicle for offering helpful hints about how to use technology in PR and other communication professions" and as a "forum for talking about new developments in the field." More...
Case
Studies
- "Foster's Magazine, Cheers!," Foster's Group Ltd.
- "Redesigned Publication Connects Employees to Business Strategy," International Truck and Engine Corp.
- "Among Ourselves," Los Angeles Times
- "Walgreen World magazine," Walgreen Co.
Industry
News
- Every Employee Wants to Be a Somebody
- Wachovia Launches Interactive Identity Theft Quiz
- Communication Is Crucial
- Nominations Sought in Global Competition Honoring Top E-mail Lists
Related
Links
Related Links provides additional articles and resources for understanding this month's topic of Employee Publications. You can also find some of these links alongside each corresponding feature article for quick reference.
- "Assess Your Publication's Value and Impact," by Angela D. Sinickas, ABC
- "Top Ten Tips to Make Sure Your Company Newsletter Gets Read, Not Tossed," by David Kandler
More...
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What Do They Want:
Influencing Employee Communications
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