Features
THE CHANGING FACE OF JOURNALISM
by Niall Cook
The media landscape upon which many communicators depend is changing. Social media are quickly claiming their place alongside mainstream channels, and as a consequence, disrupting the traditional process of news gathering and reporting, with implications for every communicator.
VIRTUAL NEWSROOMS
by James L. Horton
The online newsroom is a 24-hour, 365-day-a-year resource to tell your organization's story. That is why you should make it the easiest and most accurate source for the media. There is no better or less expensive way to get out good information about your organization and to position it accurately before target publics.
by Dee Rambeau
An online newsroom is a crucial media relations tool for any organization. And while creating or maintaining an effective online newsroom might sound complicated, it doesn't have to be.
APPROACHING NEW TECHNOLOGY
by Kevin Dugan
Welcome to Web 2.0: a second wave of technology delivering on the promise of the first wave of static, non-interactive web pages. Communicators need a new approach and an evolved set of skills in this changing online environment. Not only has technology advanced, but what constitutes media relations has become much more complex.
Columns
by Natalie Canavor and Claire Meirowitz
Writing Powerful News Releases, Part Two
Are your news releases part of a thought-out media program or just shots in the dark that you pull together when you've got to make an announcement? Do you routinely consider the full range of purposes they can fill? We want to follow up on our last column, which offered some general suggestions for improving your news releases, by talking about these important questions.
by Daria Steigman
The Perils of Juggling:
A New Year's resolution on an old idea
I call him simply "the juggler." He is, of course, much more than that, but I know him for the objects he keeps in motion while he runs along a 10K course or joins his fellow marathoners on a 26.2-mile odyssey. It's rather humbling, really, to see this feat of multitasking as I'm concentrating solely on forward motion. It turns out, however, that multitasking may not be a smart strategy when it comes to business.
by Richard Kies
Lessons Learned from Real-Life Crisis Communication:
Canadian Red Cross' response to the tsunami disaster
It's the day after Christmas and all of your staff is on holiday when a crisis erupts. Soon the reporters and TV cameras descend on your office. Are you prepared? Do you know what to do?
This isn't a "nightmare scenario" in a crisis communication exercise—it's what happened when tsunamis devastated southern Asia on 26 December 2004. But responding to disasters is all in a day's work for the International Red Cross.
Case Studies
Industry News
Related Links
Related Links provides additional articles and resources for understanding this month's topic of media relations and technology. You can also find some of these links alongside each corresponding feature article for quick reference. Links include:
- "How to Create an Online Newsroom the Media Will Love," by Bill Stoller
- "The 11 Layers of Citizen Journalism," by Steve Outing
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