::The See-Through CEO
Clive Thompson
http://www.wired.com/wired/archive/15.04/wired40_ceo.html
The rise of the Internet has drastically altered the ways that today's corporations communicate. From CEO and employee blogs to videos on YouTube, the new trend is transparency.
::Communication Strategies in the Age of Accountability
Andrew Pharoah
http://www.hillandknowlton.com/ampersand/index.php/newsletter_articles/63.html
The corporate environment is changing drastically—pressure to deliver results is intense, consumers are more difficult to reach and corporate transparency is now a requirement. CEOs must develop communication strategies that will help them navigate the new corporate environment.
::CEOs Get Abroad to Get Ahead
Brian Amble
http://www.management-issues.com/2006/8/24/research/ceos-get-abroad-to-get-ahead.asp
A study reveals the increasing importance of international experience for aspiring CEOs. Interestingly, most of this international experience is being gained in North America and Europe rather than the emerging economies of Asia and South America.
::Best Practices in Corporate Blogging
Alexander Gordon
http://www.ceoblogwatch.com/blogging-articles/best-practices-in-corporate-blogging/
There are two types of corporate blogs—internal and external. Both kinds of blogs must follow some simple rules in order to be effective.
::Jet Blue Uses New Media to Reach Customers
Hal Halladay
http://www.knowmoremedia.com/2007/02/jetblue_uses_new_media_to_reac.html
In the wake of numerous flight cancellations last winter, JetBlue CEO Dave Neeleman employed a variety of new media to apologize to customers. Using e-mail, the company web site and constructing a video for YouTube, this CEO was able to connect with consumers.
::CEO Guide to Technology
http://www.businessweek.com/technology/ceo_tipsheet/2006_1.htm?chan=technology_sprb_web2
Here is a list of the dos and don'ts every CEO should have in mind when approaching Web 2.0.
::Necessary Exposure: The market role of CEO reputation
Ted Nark
http://www.ceoforum.com.au/article-detail.cfm?cid=6137
Research reveals that CEO image may play an increasingly significant role in corporate reputation. CEOs need to understand why their image is important and develop strategies to build and sustain their reputation and, ultimately, that of their company.
::U.S. CEOs Shy Away from Overseas Growth
Nic Paton
http://www.management-issues.com/2007/5/3/research/u.s.-ceos-shy-away-from-overseas-growth.asp
Research shows that more CEOs are off-shoring the companies' operations to other countries. However, fewer of them are interested in selling to markets outside North America.
::Don't Just Check the Box
Michael Meister
http://www.fastcompany.com/magazine/91/mgoldsmith.html
Miscommunication is one of the great causes of corporate dysfunction, and many CEOs forget to fill the giant gap between "I say" and "they do." But CEOs can become better communicators by following up to make sure people really understand.
::Chiefs with Operations Skills Gain Favor as Celebrity CEOs Fade
Carol Hymowitz
http://www.careerjournal.com/columnists/inthelead/20050406-inthelead.html
The era of the celebrity CEO is fading and taking its place is a renewed emphasis on CEOs who can manage the company's day-to-day operations and the bottom line.
::Lonely and Dangerous
Franciso Dao
http://www.inc.com/resources/leadership/articles/20060901/dao.html
The CEO position can be very isolated. CEOs must make the effort to gain feedback from a variety of sources
::Business Is Back
Geoff Colvin
http://money.cnn.com/magazines/fortune/fortune_archive/2007/05/14/100008723/index.htm
After scandals such as Enron rocked the American corporate landscape, many CEOs opted to remove themselves from the spotlight. Now more and more signs are suggesting that business and CEOs are re-emerging with a new confidence.
::In Praise of Radical Transparency
Chris Anderson
http://www.longtail.com/the_long_tail/2006/11/in_praise_of_ra.html
The era of blogging has inverted corporate norms as businesses are shifting from secrecy to transparency. Employee bloggers, who are trusted internally and externally, are leading this transformation.
::Should Corporate Blogs Use Ghostwriters?
Stephen Turcotte
http://www.scoutblogging.com/2007/03/should_corporate_blogs_use_gho.html
Ghostwriting may not be the best way to blog. Instead, companies should find ways to participate in the social media space by blogging about their businesses openly and transparently.
::Business Crawls onto Web 2.0
http://www.emarketer.com/Article.aspx?id=1004868
Collaborative Web 2.0 technologies may be great tools to help with internal communications, and more companies are starting their own blogs, wikis and RSS feeds. However, a recent study shows that putting company details in public view still lacks appeal.
