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Innovative Intranets
March 2007 | Volume 5 Issue 3
Like it or not, the intranet is experiencing a revolution. What we thought was groundbreaking just a few years back is being overtaken by a new type of communication. New social media like wikis and blogs are not just for customers. Smart companies are embracing these new technologies and working with employees to shape a new type of intranet.
Natasha Nicholson
Executive Editor
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Features
INTRANET IMPROVEMENTS
by Toby Ward
QAS is a small company with only 400 employees. However, this small postal software company well understands the power and value of knowledge and empowering employees with the right information and tools to excel in their day-to-day jobs.
How? Rather than accepting their small size and stature as an impediment to intranet success, QAS has evolved their intranet from good to great.
COLLABORATIVE INTRANETS
by Kevin Keohane and Mike Williams
If the pace of change in social media and collaborative working continues, intranets as we know them will rapidly become a thing of the past. At the same time, those responsible for corporate intranets need to be sure that past and present investment in the platform pays off.
What should they do?
THE FUTURE OF INTRANETS
by Paul Miller, ABC
Every year needs its hype topic of choice. In the field of intranets and portals for 2007, the fashion has now been decided: It's the 3-D intranet—some version of Second Life (the virtual digital environment gaining popularity among large corporations) designed for employees. IBM is investing large sums of money looking into what a 3-D intranet might be like, and intranet managers and directors in large organizations are gaining interest in this new possibility.
Columns
A Little Bit of Research:
It can give you the magic of group thinking
by Natalie Canavor and Claire Meirowitz
We all tend to make mistakes in the materials and campaigns we create in our professional lives. Many of those mistakes stem from our own misperceptions of how other people see things. We tend to assume that everyone thinks pretty much like we do. The result can be ideas, messages, images and designs that don't work as well as they could, and scads of expensive publications and web sites that don't achieve their goals.
Why does this happen?
Managing Your Reputation:
Navigating an ethical minefield and coming out intact
by Daria Steigman
Many years ago, I was approached by an association to prepare a major report and vet it through a high-level panel that they envisioned would be made up of people with reputations similar to those on the Iraq Study Group. As I dreamed about cementing my company's reputation in front of some of Washington's most prominent voices in the international labor field, I carefully broke down the project and provided a quote that set out the tasks and what each component would cost. That's when everything started to go wrong.
Does Coverage Volume Matter?
by Angela Jeffrey
So let me ask you: Is it better to generate a high volume of media coverage in a variety of sources or to focus on fewer clips in highly targeted media? Is it better to have negative publicity than no publicity? Is corporate reputation driven more by good products and performance (even if no one hears about them?) or by news coverage of those facts? In other words, if a tree falls in the forest and no one is around to hear it, does it still make a sound?
Case Studies
COMMUNICATION IN THE NEWS
Related RESOURCES
Related Resources provides additional articles and resources for understanding this month's topic of intranets. You can also find some of these links alongside each corresponding feature article for quick reference. Links include:
- "Why are Intranets Stagnant?," by Shel Holtz
- "Organizing Your Global Corporate Intranet," by Indi Young
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