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CEO Communication
June 2007 | Volume 5 Issue 6
Communicators play a critical role in helping CEOs and other leaders navigate the rapidly changing landscape of new social media and transparency. Articles in this issue address what you need to know to help your CEO embrace new media tools, and give expert advice on turning your CEO into your best spokesperson.
Natasha Nicholson
Executive Editor |
Features
THE CEO AND WEB 2.0
by Paul Furiga, ABC
How do you scare a CEO? Whisper the words "new media" and wait for the trembling to begin. But new media can also help CEOs address old issues in their role as chief communicators for their organizations.
CEO BLOGS
by Steve Cody
It's no news that the way we gather information has changed dramatically. With the rise of high-speed Internet, free and easy-to-use online publishing tools, and technology that can "push" information to the masses, everyday citizens are gaining a voice and becoming amateur journalists.
Despite this dramatic trend, a debate continues to rage about how important and influential media such as blogs, podcasts and social networking sites really are. At the heart of this debate is the question, Is the blogosphere really an appropriate place for executives and others in positions of power who have everything to lose?
by Brandon Cornett
As the publisher of CEO Blog Watch, I pay close attention the evolution of corporate communication, especially as it pertains to blogging. In fact, the mission of CEO Blog Watch is to chronicle the continued rise of corporate and CEO blogs.
As someone who monitors CEO blogging, I can tell you that the most commonly asked question on the subject is, "Should a CEO blog?" Here's my take on the subject.
CEO AS SPOKESPERSON
by Barbara Gibson, ABC
It's an all-too-common ailment, a not-so-silent killer of corporate reputation—often going undiagnosed even when the symptoms are evident. Early symptoms include negative or weak media coverage, "misquotes" and interviews that go off track. Although it can strike at any level within an organization, Spokesperson Deficit Disorder, or SDD, is perhaps most damaging if left untreated at the CEO level.
So what can you do if your CEO suffers from this dreadful condition?
CORPORATE COMMUNICATORS
by Barry Shulman
With corporate raiders, financial analysts and institutional investors all demanding "performance, performance, performance," CEOs are looking for creative communication executives who can help show that the direction they are taking the enterprise is guaranteed to increase shareholder value.
Columns
Photo Ethics in a Brave New World
by Suzanne Salvo
"There were the huge printing shops with their sub-editors, their typography experts, and their elaborately equipped studios for the faking of photographs."—George Orwell, 1984.
Photo manipulation existed long before the age of digital photography, as this famous quote written in 1949 implies. Photo technology may have changed since Orwell's day, but does that mean the ethics behind photo manipulation has also changed?
Would You Ban the Internet?
by Ed Lee
If you could have instant access to the very customers and stakeholders that you, as a communicator, hope to influence, wouldn't you want to listen to them? Interact with them? Read what they read, watch what they watch and jump at the chance to gain an unprecedented insight into their likes, dislikes, hopes and fears?
Communicators have always wanted to get inside the heads of their audience, to find out how their constituents want to get their information and what messaging or positioning works best. And now they can.
Case Studies
Communication in the News
Related Resources
Related Resources provides additional articles and resources for understanding this month's topic of CEO communication. You can also find some of these links alongside each corresponding feature article for quick reference. Links include:
- "The See-Through CEO," by Clive Thompson
- "Chiefs with Operations Skills Gain Favor as Celebrity CEOs Fade," by Carol Hymowitz
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