Case Studies
Structuring a Communication Department
The following case studies, selected from past Gold Quill Award winners, demonstrate excellence in this month’s topic.
Note: All case studies are in PDF format.
Reorganization and Acquisition of UDI
BAE Systems Inc.
In preparing for the acquisition of another defense company, the communication department at BAE Systems developed an integrated communication and strategy plan. The acquisition and reorganization would upend the company’s existing organizational structure and would be very visible to employees; therefore, the communication plan served to stem employee’s concerns. By briefing employees prior to any public announcements and answering any concerns and questions, BAE Systems’ two-way communication plan ensured employees’ understanding and support of the acquisition and reorganization.
We Are CVRD (Somos Vale)
CVRD—Companhia Vale do Rio Doce
The We Are CVRD (Somos Vale) project aimed to unify the formerly disparate internal communication processes at the Companhia Vale do Rio Doce, based in Rio de Janeiro. Through standardizing and integrating their internal communication vehicles, CVRD could provide employees with better and broader corporate and local information. The resulting six vehicles were designed to complement each other and take information to the internal audience as a whole.
Awards were presented to the winners of the 2007 Gold Quill Awards at IABC’s International Conference, 24-27 June in New Orleans, Louisiana. View the 2007 winners.
The collection of all case studies from the 2007 Gold Quills Awards program, titled Best Practices in Communication Planning and Implementation 2007, is available for purchase. This softcover book features more than 100 case studies of the best and most innovative organizations in communication right now. Order your book online.
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