IABC - International Association of Business CommunicatorsBe Heard HomeJoin IABCSite MapContact Us
 


publications

CW Bulletin

CW Bulletin is the e-newsletter supplement to CW magazine. Sent each month to all members, every issue of CW Bulletin presents articles, case studies and additional resources on timely topics in communication.


CW Online

 


Related Resources

Structuring a Communication Department

by Amanda Aiello, contributing writer

Related Resources provides additional articles and resources for understanding this month’s topic of structuring a communication department. You can also find these links alongside the corresponding feature article for quick reference.
Note: The following links are not associated with or commissioned by IABC.

::Organizational Structure Can Be Underlying Cause of Workplace Issues
Joan Lloyd
Structure can impact the operations of your organization, from causing confusion in workers who have to report to more than one manager to frustrating clients when they can’t reach the appropriate department. Structure reveals a company’s culture and leadership.

::The Blurring Line Between External and Internal Communications
Shel Holtz
On his blog, Shel Holtz comments on employee communication and its position within the organization.

::Restructuring Communication
Rodney Gray
Rodney Gray shares his guidelines for restructuring communication in any organization. His tips include ensuring that there are ample opportunities for employees to express their concerns as well as providing special training to help managers communicate sensitive information.

::Which Way to the Future?
Michael Mandel
Globalization and technology are reshaping the way we think of work. This BusinessWeek report examines both the short- and long-term possibilities facing the future of work.

::Is the Office Becoming Irrelevant?
Nic Paton
A recent poll reveals that a record number of Americans are performing more and more of their job duties anywhere but at the office.

::HR? Virtual Office Team Doesn’t Need One
Shyamal Majumdar
For virtual office teams, the traditional office structure does not apply. Because members of virtual teams rarely, if ever, meet face-to-face, companies are starting to rethink the nature of teamwork and devise some innovative new structures.

::Manager, Offshore Thyself
Economist staff
Organizations of all types are finding it effective to relocate their top management and corporate headquarters in order to meet the changing needs and scope of their business.

::How to Mitigate the Risks of Offshoring
Akshay Upadhye
In order to mitigate the risk from outsourcing you need to identify all sources of risk as well as their potential impact on the outsourcing program. Risks can come from the environment, the project as well as from the organization and its structure.

::Study Finds Companies Moving High-End Functions Offshore to Access Talent
This study finds that even as companies are increasingly offshoring mission-critical functions, they are becoming increasingly concerned about the loss of management control that accompanies outsourcing.

::Fundamentals: Structure
Dean Meyer’s web site provides some of the basic concepts for organizational structure. The site includes examples of corporate organizational charts, including one for PR and corporate communications.

::Marketing: What to outsource, what to keep in house
Greg Brooks
Companies are increasingly looking for ways to outsource marketing and PR functions. However, there are many factors that need to be considered before outsourcing any functions, including researching what is working for others in your industry as well as examining the distribution of your marketing messages by channel and geography.

::Building the Right PR Team—An Overview of Internal Versus Outsourced Strategies
Brian Solis
Brian Solis looks at the advantages and disadvantages of hiring an external PR team or handling the project internally.