Related Resources
Online Reputation Management
by Amanda Aiello, contributing writer
Related Resources provides additional articles and resources for understanding this month’s topic of online reputation management. You can also find these links alongside the corresponding feature article for quick reference.
Note: The following links are not associated with or commissioned by IABC.
::Six Easy Steps to Personal Reputation Management
Daniel Dessinger
Here are some do-it-yourself tips for improving your personal reputation online.
::Study Highlights Realities of Reputation 2.0
Jennifer LeClaire
A recent study reveals that the majority of Internet users are unconcerned about the data available about them on the Internet. Meanwhile, a record number of recruiters are relying on the Internet to check the reputation of potential job candidates.
::Clive Thompson on the Age of Microcelebrity: Why everyone’s a little Brad Pitt
Clive Thompson
Clive Thompson of Wired magazine notes that the Internet is allowing everyone to become what he terms a microcelebrity: the trend of becoming well known to a small group of people. And because our actions can now be followed by dozens or thousands of people, we are learning to manage our identities online.
::Managing Your Brand’s Reputation Online
Noah Elkin
Monitoring your brand’s reputation online should be only one aspect of your strategy. In order to protect and enhance the reputation of your brand online, you must be willing to engage with a variety of online communities.
::Online Reputation Management Guide
Andy Beal
Andy Beal provides a manual for beginners of online reputation management. The guide includes a list of online reputation monitoring tools as well as how to approach consumer generated media.
::Tips for Online PR
Lee Odden
Traditional PR tactics that help promote and manage the company brand can be applied online.
::How to Clean Up Your Online Reputation
Allan Hoffman
Bad decisions regarding what you post on the Internet can haunt you and hurt your reputation years later. Allan Hoffman offers his tips for repairing your personal online reputation after it comes under attack.
::Managing Online Reputation Growing Problem for Businesses
Shamus McGillicuddy
With the proliferation of social media, millions of people are able to influence a company’s reputation. Organizations need to adopt policies and new technologies that can help monitor their reputations online.
::Your Brand’s Online Reputation: Brand exposure exposed
Abbey Reider
Not responding to online reputation attacks can often be seen as an admission of guilt. One way of combating attacks is to have open and transparent conversations with a variety of online communities.
::Mattel’s Missed Opportunity
Stephanie Fierman
Fierman argues that with the Internet, the high road is no longer staying silent when your reputation comes under attack. Mattel remained silent during the company’s recent toy recall crisis and missed a golden opportunity to directly address their consumers online.
::CEO Concerns About Internet’s Impact on Corporate Reputation Not Translating into Action
A recent survey reveals that CEOs worry about what Internet users may say and the harm they may cause to their organization’s reputation. Few, however, are taking steps to monitor these postings.
::Voltron Reputation
Companies that guarantee to manage your online reputation are popping up everywhere. But the best way to effectively manage your online reputation is to plan ahead and take the time to create a good reputation.
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