Related Resources
Powerful Press Releases
by Amanda Aiello, contributing writer
Related Resources provides additional articles and resources for understanding this month’s topic of powerful press releases. You can also find these links alongside the corresponding feature article for quick reference.
Note: The following links are not associated with or commissioned by IABC.
::Thirty-eight Reasons to Do a Press Release
Al Lautenslager
Whether you are creating an online or off-line press release, it needs to contain a unique story that appeals to your audience. Here are 38 ideas on items editors consider newsworthy in a press release.
::How to Write an Effective Press Release
If your press release is written poorly, reporters will ignore it no matter how newsworthy the topic. Follow these tips for not only writing but also distributing your press releases effectively.
::Cost-Effective Marketing: The press release
Al Lautenslager
When the economy turns, one of the first areas businesses make cutbacks in is marketing. Instead, businesses should focus on low-cost, simple items that get a high return on investment—like the press release.
::How to Pitch the Media
David Meerman Scott
If you want to target a specific publication with your media pitch, you should create a unique pitch that targets a specific journalist and don’t forget to follow up.
::Be Spare in Your Pitches
Leslie Levine
Press releases not only need to be clear but they also need to get to the point quickly. Otherwise you risk losing your reader by the first paragraph. Remember what you will read in an e-mail and use this as a guide when writing your press release.
::How to Format Your Press Release for E-mail Distribution
This template provides step-by-step guidance on how to format your press release for e-mail distribution.
::The Long Tail of Marketing and PR
David Meerman Scott
With the Web, the goal is no longer to reach a handful of journalists with your press releases and hope they print something about your product. Consideration needs to be given to the online niche communities, bloggers and news sites that directly address your target audience.
::How to Write a Social Media Press Release
Muhammad Saleem
The traditional press release format fails with social media communities. First and foremost, a social media press release should be presented as a story that has value to its readers.
::Press Releases as Marketing Tools
Lee Odden
Here are 10 tips on how to ensure your press releases receive maximum exposure online.
::Press Release SEO Tips
Lee Odden
Top wire services insiders provide their tips on the best ways to optimize your press release for search engines.
::PR Smallball
Shel Holtz
Shel Holtz explains how focusing on the small in PR, like relationships over broadcast, might just payoff in the long run.
::Press Release Basics
Terence P. Ward
Terence Ward suggests that in order to get your press releases noticed by the right audience you should make sure they are well organized and include a human interest angle. In this article, Ward provides basic tips ranging from writing a press release headline to what to include in the body of a press release.
|
