Related Resources
Employer Branding
by Merril Guzman, contributing writer
Related Resources provides additional articles and resources for understanding this month’s topic of employer branding. You can also find these links alongside the corresponding feature article for quick reference.
Note: The following links are not associated with or commissioned by IABC.
::Making Your Mark with Employer Branding
Craig Donaldson
Attracting top talent starts with employer branding. Craig Donaldson offers four key steps for building and measuring your employer brand.
::Your People Are Your Brand
Korre Johnson
The actions of an employee speak volumes about an organization. Employees are the biggest asset to a successful employer brand, and their interactions with customers and potential employees set the tone for good or bad branding.
::Organizations Ignoring Their Employer Brands
Brian Amble
In the U.K., 44 percent of companies are using formal employer branding strategies to attract and retain employees. The other two thirds of companies are ignoring the fact that they still have an employer brand whether or not they use it to their benefit.
::How Employer Branding Can Foster Trust and Loyalty
An employer brand that reflects a company’s mission and values will help establish a connection between employees and the company.
::Human Resources: Employment branding
Sara Clarke
Sara Clarke tells the success story of one company’s human resources and marketing departments working together to create a successful employer brand and recruitment process.
::Putting Oomph in Your Employer Brand
Here are four professional perspectives on creating and maintaining compelling and powerful employer brands for any company.
::Employment Branding Begins Within
Bill Freeman
Employment branding represents the core of an organization. Creating a positive employment brand starts with taking care of current employees, staying true to company values and maintaining a positive corporate culture.
::Your Employer Brand: The DNA of your business
Whether intentional or not, all organizations have an employer brand; being able to utilize that brand for recruitment is crucial. Here are seven steps toward creating an effective employer brand.
::Employment Branding: The only long-term recruiting strategy
Dr. John Sullivan
While most recruiting strategies focus on short-term gain, employment branding is the only successful tool for long-term recruitment. Aside from improved recruitment, employment branding helps build stronger organizations from within.
::Employer Branding Offers Golden Opportunity
Debbie Loveridge
Employer branding is the perfect opportunity for both public and private sector companies to represent themselves in an appealing manner to potential employees.
::Build Your Employer Brand by Creating an Inspiring Workplace
Krishna De
Having a successful employer brand encompasses all parts of a company, even the reception area. Making sure that your reception and work areas are inspiring and clean reflects positively on a company and its employer brand.
::You Are How You Brand: Create a powerful employer brand to bring current and prospective employee’s on board with your organization’s mission and values
Mark Schumann
Mark Schumann suggests that employer branding is most successful when employees understand and identify with the brand being presented to customers.
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