Related Resources
Measuring Internal Communication
by Merril Guzman, contributing author
Related Resources provides additional articles and resources for understanding this month’s topic of measuring internal communication. You can also find these links alongside the corresponding feature article for quick reference.
Note: The following links are not associated with or commissioned by IABC.
::If You Can’t Measure It, Does It Exist?
Chris Mykrantz
Measuring and reporting communication in numbers or dollar signs is the most logical way to evaluate an organization’s communication strategy. Many communicators need to change their measurement approaches to make sure that they can measure their success in terms that management can understand and appreciate: dollars.
::Interpreting the Results of Your Employee Satisfaction Survey
The steps taken to analyze data after an employee survey are crucial to a clear understanding of the results. Here are seven steps toward successfully interpreting an employee survey.
::Communicating Employee Survey Results
Bill Roche
Quickly relaying the results of a survey to employees after they’ve taken it is a must-do for any company. Interpreting results and letting employees know that they have been heard is very important for cooperation, productivity and morale.
::Conducting Focus Groups About Internal Communication
Rodney Gray
Rodney Gray provides the basics, from A to Z, of conducting a successful employee focus group.
::How to Conduct a Focus Group
Patrick Williams
Sometimes employee focus groups can be more useful or rewarding for a company than quantitative data. The benefits of employee focus groups include gathering important information and opinions straight from the source.
::Measuring Employee Communication
Marcia Xenetelis
Being able to measure employee communication at your organization is very important. Measuring how effectively communication tools are being utilized is just as important as how often.
::Using Employee Surveys for Multiple Goals
Ryan J. Bell
Employee surveys can be helpful for a company in many ways. A survey can gauge how well a company is communicating and operating.
::Writing an Employee Survey
Writing surveys for your employees can be tricky, but the information obtained from them is valuable. Understanding how your employees feel about your organization is the key to employee satisfaction and communication.
::Five Recommendations for Employee Satisfaction Surveys: How to Obtain Trustworthy Results
Susan M. Heathfield
Five tips for successful measurement of communication and employee feedback in the form of employee satisfaction surveys or focus groups.
::Measuring the ROI on Employee Communication Programs
Lyell C. Bridgeford
An investment in internal communication can boost business. Lyell C. Bridgeford identifies six communication strategies used by highly-successful organizations.
::How to Become a Measurement Maven
Angela Sinickas
It doesn’t cost a lot of money to become an expert on measurement. Here are tips on how to become a measurement expert through both traditional and no-cost training.
::Communication ROI: How do organizations measure communication against corporate objectives?
Julie A. Woods
Julie A. Woods identifies three important steps for organizations wanting to measure their internal communication and its impact on corporate objectives. She examines the initiatives of two high-profile firms that were successful in measuring their internal communication.
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